News & Press Contact our company naming experts for brilliant insights! Contact Us Wall Street Journal – J&J Says New Band-Aid and Tylenol Company to Be Named Kenvue October 6, 2022 Read More Newsday – Serenity now: Calming colors to make a splash in ’22 January 5, 2022 Read More Wall Street Journal – Facebook Meta Story November 18, 2021 Read More Forbes – Brand Loyalty in an Age of Uncertainty August 16, 2021 Read More Yahoo Finance – Kim Kardashian Kanye West Story April 17, 2021 Read More Newsday – Now is a Good Time to Rebrand March 10, 2021 Read More The Washington Post – Washington Football Team Story July 13, 2020 Read More Forbes – Is Your Company Name Toxic? January 10, 2020 Read More Forbes – Using Your Last Name as a Brand Name September 4, 2018 Read More Forbes – The New Rules for Naming Your Startup June 15, 2018 Read More Forbes – Eight Ways A Young Agency Can Improve Growth—And Revenue April 25, 2018 Read More Newsday – New year is the time to create new branding opportunities January 15, 2018 Read More The Washington Post – Retail’s newest bad word: Walmart drops ‘stores’ from its formal name December 6, 2017 Read More AdAge – Renaming Weinstein Company Won’t Be Easy October 10, 2017 Read More Paste – Expert Advice on How to Name Your Freelance Business January 25, 2017 Read More Salon – A Gunmaker by Any Other Name: Why Smith & Wesson Wants to Change its Name to American Outdoor Brands December 12, 2016 Read More CNBC – What To Do When Your Dream Website Name Is Taken May 26, 2016 Read More Las Vegas Review Journal – ‘What Happens Here, Stays Here’ Beer to Debut at Coachella April 14, 2016 Read More The National Law Journal – George Mason’s ‘ASSLaw’ and the Perils of Acronym Branding: Q&A April 6, 2016 Read More Beverage Master – The Craft Business Name Game March 6, 2016 Read More Products of the Mind – Phil Davis, Professional Namer of Things December 21, 2015 Read More Clutch – Interview with Tungsten October 21, 2015 Read More Washingtonian – Why Do So Many Hot New Restaurants Have Names That Sound the Same? August 26, 2015 Read More KeySystems – Naming Experts’ 21 Tips to Choose the Right Domain Name in the New Top Level Domain Space August 10, 2015 Read More Go For Launch – How to Brand and Name Your Company July 20, 2015 Read More MediaShower – 10,000 Hours in 10 Minutes: Phillip Davis on Naming and Branding January 28, 2015 Read More The Boston Globe – Berkshires Aspires to be Food Mecca July 6, 2014 Read More Reading Eagle Business Weekly – What’s in a Name Change? September 17, 2013 Read More Newsday – Small Business: Choosing a Logo That Fits Your Brand September 8, 2013 Read More The Wall Street Journal – The Art of Naming A New Advisory Firm April 2, 2013 Read More American Express OPEN Forum – How to Pick a Name for Your Business May 11, 2012 Read More ReadWriteWeb.com – Don’t Let the Wrong Name Sink Your Startup April 12, 2012 Read More Bloomberg BusinessWeek – The Twitter Effect, The Struggle to create the perfectly weird company name October 12, 2010 Read More Footwear Plus – What’s in a name? September 1, 2010 Read More Inc. – 10 Things to Do Before You Start Your Start-up August 17, 2010 Read More Inc. – How to Choose the Best Name for Your Business June 12, 2010 Read More MediaPost.com – Arizona, How To Manage A Major Tourism Crisis? June 1, 2010 Read More AllBusiness.com – Choosing the Right Name for your Franchise March 10, 2010 Read More Inc – The Best (and Worst) Company Names of All Times January 4, 2009 Read More Newsday — Small business: forging a strong online brand September 17, 2008 Read More Entrepreneur.com – Crafting Your 15-Second Elevator Speech May 7, 2005 Read More Entrepreneur.com — 8 Mistakes to Avoid When Naming Your Business April 7, 2005 Read More
