Naming Expert Phil Davis

Phil Davis

President | Founder

Company Naming Expert

With over 25 years of brand name development experience, Phil Davis is the founder of a top-five ranked naming agency and one of the world's most quoted company naming experts. Phil has personally named and/or branded over 500 companies, products, and services worldwide. Clients include Hitachi, Johnson Controls, Ferguson, MicroStrategy, Thrivent, AO Smith, Quaker Houghton and  Franchise Services, Inc. His retail brand naming work includes PODS, Harmony Outdoor, TeamLogicIT, RallyHouse, TradingBlock, The Bagster, and Red Rover Moving & Storage. 

Phil has been quoted in Inc., The Wall Street Journal, Entrepreneur, Bloomberg Business Week, American Express OPEN Forum, Newsday, Reader’s Digest, AdAge, and The Washington Post, as well as numerous industry-specific trade publications. Phil is a contributing writer to Entrepreneur.com and Forbes. Phil’s expert naming articles are frequently referenced, cited, and syndicated by those researching and publishing naming and branding related topics.

When not actively naming a company, Phil speaks on the subject of “Brilliant Branding” and best company name development practices. His podcast on the same subject can be found here.

Phil has served as both a keynote speaker and subject matter naming expert on brand development.

For media outlets looking for a brand naming expert, you can reach Phil here to schedule an interview.

How it all started

After seventeen years of running a full-service advertising firm in Tampa Bay, Tungsten founder Phil Davis had a thought. "Why not create a naming agency that focuses on brilliant branding so that companies don't have to compensate with expensive advertising and marketing?" Rather than spending hundreds of thousands in media buys, what if companies were so well named, aligned, and branded that the marketing "drag co-efficient" was significantly reduced. In other words, the brand would simply speak for itself. 

 

The result was Tungsten Branding.

The story behind our name

The name Tungsten comes from the filament in the light bulb, the one that Thomas Edison found after experimenting with over a thousand different metals. It is a unique metal that absorbs energy and translates that energy into light. And that lights provides insight and clarity. It's a great metaphor for what we do! We help you gain a clear understanding of exactly who you are, what you do, and how you do it differently.

Consistently ranking as one of the most awarded naming agencies worldwide

While our highest reward is doing great work for great people, we also appreciate the recognition of our leadership from peers in the industry. We've also received awards for our creative work related to naming products and companies, designing visual identities, and creating brands that resonate worldwide.

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Gold Stars

Glowing words from grateful clients

Tungsten Branding has helped to name and brand over 500 companies, products and services worldwide. Here are just a few of the bright clients that we have had the privilege to work with over the past twenty years.

"For the record, changing our name to PODS was one of the best moves we ever made."

Peter Warhurst - President/Founder

PODS, PORTABLE ON-DEMAND STORAGE

“I can't tell you what a joy it has been to work with you. You made this whole effort fun and easy and I appreciate that.”

Chuck Lennon - Vice President

Teamlogic IT

“Tungsten brought an incredible focus to our team and created a future for our brand that we could never have accomplished on our own. The level of expertise and support provided by Phil and his team was absolutely exceptional. Our company has a new voice to share with others and we are grateful to the Tungsten team for their relentless efforts to pursue our success.”

Jennifer Kuemerle - Director of Operations

Beacon Path

“I’m convinced they are the professionals you need on your team if you truly want to take your organization to the next level.”

Dr. Trevor Neal - CEO

Advanas

“Tungsten Branding was incredibly knowledgeable and pragmatic. Rebranding a company is often an emotional and complex exercise. There’s a whole range of logistics to consider, and they were great at handling that. Their team was fantastic at putting executives at ease in a way that was straightforward, but not bureaucratic. I found them exceptional overall.”

Grant Halloran - Chief Marketing Officer

OMNI SCI

“Our partnership with Tungsten has been instrumental in reaching a national audience. When we originally hired them, we were supplying about 300 retailers, which has since risen to about 4,000. Our sales numbers have increased at least tenfold.”

Mike Pope - Chief Marketing Officer

Harmony Outdoor Brands

Read full reviews on Clutch

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