Episode 015: 7 Signs It May Be Time to Change Your Company Name
Brilliant Branding Live Show Archives
Originally aired weekly August 2017 - August 2018 With host Phil Davis
Show Description
"Brilliant Branding" shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the "pivot point" of an organization, the "why" behind each business to help build a more clear, cohesive and compelling brand image.
Does your company name create interest or confusion?
Does it engage customers or require explanation. Do you find yourself saying “We’re more than (insert what you mainly do)?” Do you have to spell, pronounce or clarify your company name – before you even delve into the “goodies” of what you really do?
If so, this podcast is for you! Hear the seven main reasons companies need to rebrand their businesses, from constricting geographic names they have outgrown to misleading names that have customers assuming all the wrong things.
See how many of these tick boxes you check, and then check out our coming episode on the benefits and bottom line bounce you can gain from an effective and successful rebrand. It’s all about how to define and shine, this week on Brilliant Branding!
