A volleyball apparel brand ready to go beyond the net.

Vida Vibe Volleyball

The Challenge: Bump, Set, Cease and Desist

It all started when two friends created a fun brand that reflected their unique story, but after many years of operating as PuraVida, they were hit with a cease and desist by another brand with the same name. Not dismayed, this volleyball loving duo saw an opportunity to pivot and grow beyond the volleyball net and into a wider arena of sports apparel.

The "Ah-ha" Moment: An Ace that evolves the story

Good design goes unnoticed. For this project, a small pivot led to a highly effective and simple solution. After many rounds of names and in-depth strategy discussions it was decided that PuraVida would become VidaVibe. VidaVibe was an absolute ace for many reasons; it’s alliterative, punchy, fun, shares the “v” of volleyball, and captures the vibey lifestyle of playing sports with a team of friends. Our favorite outcome? By keeping the word “vida” in the name, two friends were able to preserve the legacy story that they love while evolving their brand going forward.