A retail product brand name with the perfect handle

Bagster

The Challenge: Brand a portable waste disposal product for Waste Management

When a PODS franchise client needed a new name for a storage product he discovered, he knew the place to come. We worked collaboratively with both him and the couple that developed this novel idea -- foldable storage bags that could be bought at a big box store, filled with debris, and hauled off for easy disposal.

The "Ah-ha" Moment: Bagster!

We brainstormed a number of great names... one of our favorites was Hopper! (Imagine a green bag called the Hopper with a smiling frog.) Another one on the shortlist was "Towster" -- emphasizing its ability to be whisked away. That name led the client to hit on Bagster, the eventual winner.