Expert InsightsFundamental articles and podcasts for building brilliant brands Explore our library Featured Article8 Mistakes to Avoid When Naming Your Business Read Me Featured PodcastEpisode 003: The 4 ‘C’s of Brilliant Branding Listen Categories Agriculture Brand Development Brand Positioning Brand Strategy Branding Articles Company Naming Company Rebranding Credit Unions Education Finance Food & Beverage Franchise Franchise Industrial Lifestyle & Fitness M&As Medical Most Popular Naming Strategies Non-Profit Other Podcasts Professional Services Real Estate Tech Your Brand Is Your Promise (What Are You Promising?) By Phil Davis Branding Articles Successful Brand Strategy By Phil Davis Branding Articles, Most Popular Does Your Brand Have a Voice? By Phil Davis Branding Articles Branding Strategy: Do You Have a Handle on Your Company Name? By Phil Davis Branding Articles Build Company Value By Building a Brand By Phil Davis Brand Development, Branding Articles The Power of Brand Filters – Tips for Better Company and Product Naming By Phil Davis Branding Articles Nine Resolutions to Build Your Brand and Your Business By Phil Davis Branding Articles Is Your Company Identity Killing You? By Phil Davis Branding Articles How to Brand Your Business Like the Pros! By Phil Davis Branding Articles Discover Your "Pivot Point" and Empower Your Brand By Phil Davis Brand Positioning, Branding Articles « Previous 1 … 3 4 5 6 7 Next »