Expert InsightsFundamental articles and podcasts for building brilliant brands Explore our library Featured Article8 Mistakes to Avoid When Naming Your Business Read Me Featured PodcastEpisode 003: The 4 ‘C’s of Brilliant Branding Listen Categories Agriculture Brand Development Brand Positioning Brand Strategy Branding Articles Company Naming Company Rebranding Credit Unions Education Finance Food & Beverage Franchise Franchise Industrial Lifestyle & Fitness M&As Medical Most Popular Naming Strategies Non-Profit Other Podcasts Professional Services Real Estate Tech “Refresh” or “Rebrand” – How to Grab and Hold Your Customers’ Attention By Derek Coté Brand Positioning, Brand Strategy, Branding Articles, Company Rebranding, Most Popular Naming a Tech Company: The Definitive Guide to the Perfect IT Brand Name By Phil Davis Branding Articles, Company Naming Naming Companies – What they are and what they do By Phil Davis Branding Articles Financial Services Branding By Phil Davis Company Naming, Naming Strategies Should I Trademark My Logo? 3 Key Steps for Success! By Phil Davis Brand Development, Branding Articles How To Come Up With A Brand Name: The Definitive Guide to Naming By Phil Davis Brand Development, Branding Articles, Company Naming, Most Popular, Naming Strategies Naming a Retail Business By Phil Davis Company Naming, Naming Strategies Naming a Non-Profit Corporation By Phil Davis Company Naming, Naming Strategies Five Key Steps for a Successful Company Branding Process By Phil Davis Branding Articles, Company Naming How much does it cost to brand a startup company? By Phil Davis Brand Development, Branding Articles 1 2 3 … 7 Next »