Enlightened Endorsements

Glowing words from grateful clients

Client insights into the Tungsten Branding process

Tungsten Branding has helped to name and brand over 250 companies, products and services worldwide. Here are just a few of the bright clients that we have had the privilege to work with over the past twenty years.


"For the record, changing our name to PODS was one of the best moves we ever made."

Peter Warhurst



"I can't tell you what a joy it has been to work with you. You made this whole effort fun and easy and I appreciate that. If I can ever serve as a reference for you, don't hesitate to ask."

Chuck Lennon
Vice President
Franchise Services, Inc., Sir Speedy, Pip Printing



Sherry Dwyer

"The Tungsten team did an outstanding job of developing our company name, logo, and branding.  Despite being over 2000 miles away, it felt like the design team was right next door.  Their design approach efficiently brought to life our company mission, service offerings, and value propositions.  We thoroughly enjoyed the Tungsten process as well as the  experience of reviewing different branding and positioning concepts and are very satisfied and excited about the final results! We look forward to continuing our working relationship with the Tungsten team as our new company grows.”

Sherry Dwyer 

Bellevue, WA

Cropped Guidacent Logo


"Financial services, and online brokerage in particular, can be a pretty cookie-cutter business. One of our goals is to change that. We're a pretty creative, forward-thinking company so we like creative thinkers who can make the business case for their ideas.

We interviewed six agencies and conducted one unproductive branding exercise with a local firm before beginning work with Tungsten. After talking extensively with Phil regarding their approach, we were confident Tungsten would deliver the distinctive brand elements we sought. After stating our vision, we let Tungsten do their thing. And part of their thing is keeping the client deeply engaged. Tungsten’s process required us to consider how different brands fit not only within what we wanted to communicate but how as well.

Tungsten didn’t just give us a great name, they helped us realize what we’re all about.

Tom Heffernan
VP, Marketing
Chicago, IL 


Jen 2 (1)

“Tungsten brought an incredible focus to our team and created a future for our brand that we could never have accomplished on our own. The level of expertise and support provided by Phil and his team was absolutely exceptional. Our company has a new voice to share with others and we are grateful to the Tungsten team for their relentless efforts to pursue our success.”

Jennifer Kuemerle
Director of Operations
Mission Viejo, CA 


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"I just wanted to drop a line and tell you how pleased I am with the results to date for Claricent. I have received positive feedback and the more I see the name, logo, and tag line the more excited I get about the future. I look forward to building a brand around Claricent and we are off to a great start."

Dave Fox
Acton, MA


Angela Nielson

"Phil is a genius! I have struggled with my company name/brand for over 5 years, never feeling like it quite fit. When we found out we were going to need to change our name due to some trademark problems I thought, at most, no big deal, I can do this myself. After 3 weeks of hitting dead-ends and being completely brain fried, I started looking at what my options were for hiring a professional. Phil was referred to me and after our initial call I knew it was a match made in heaven. This was further proven to me during our brain-storming sessions and endless emails. I have never had a person outside of my company understand so quickly what message I wanted to convey, and then be able to put that in words. Phil was always available to me and had some fantastic ideas. In a very short time One Lily was born and with that came such a feeling of completeness. For the first time in the 6 years I've ran this company, I finally feel like I have the right name, the right tagline, the right look, the right story. Simply, the right message. Thank You Phil for being the creative genius you are! "

Angela Nielsen

One Lily

Don Zuidema

"I contacted Tungsten Branding because I felt our company name and brand no longer fit our current company’s passion and the markets that we served. Phil Davis took as much time and effort necessary to help determine what is now our perfect brand. 

I am thrilled because this name speaks so much better to what we do and gives us a great deal more credibility in our marketplace.We receive numerous compliments on the new brand every week and Phil was there every step from the detailed discovery process to his ideas and suggestions for the launch.

I enthusiastically recommend Tungsten Branding if you are considering rebranding your company."

Don Zuidema
Restoreworks Masonry Restoration

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"Tungsten's process and ability to ask the right questions made them able to clearly articulate why they chose each name, tagline, and logo option they presented to us. With Phil's expertise, we were able to get a large group of stakeholders to come to a consensus with ease."

Carmen Hambrick
Senior Strategy Consultant



Bruce Blosil - CEO Delmosa

"By the time I first contacted Phil Davis of Tungsten Branding, I had spent several frustrating months trying to come up with a name on my own. Yet, after a consultation Phil surprised me by saying that I wasn't ready for his services. He told me to go back to work and further clarify the mission and identity of my business. It was not what I wanted to hear, but it inspired confidence in Phil's integrity and professionalism.

Once the naming project commenced, Phil put on display his talents for both the art and science of identity branding. The concepts he presented were not only linguistically creative and appealing, but focused on the most important aspect of naming a business -- getting customers.

And let's not overlook Phil's great sense of humor, which livened each conversation with fun and laughs.

I highly recommend Tungsten Branding."

Bruce Blosil
Founder/CEO at Delmosa

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Mark Wheeler - Managing Partner

"When forming our financial services company, we knew the branding component would be key to establishing our reputation as industry leaders in the triple net investment space. We turned to Tungsten Branding as they had a proven track record in creating customized company names that captured the essence of the business clients they served. The name Trivanta has proven to be a stellar example of their creative ability, communicating the mutual goal of all three partners to deliver best-in-class triple net investments. Tungsten Branding's methodology for finding out who we were and what we wanted to accomplish was something unique. The due diligence they did at the beginning paid dividends throughout the entirety of the project. If there ever was an advantage when it comes to branding, it would be to have the Tungsten team on your side."


 Mark Wheeler
Partner at Trivanta


"We made the "official" name change date on March 1.  We were worried that sales might be affected, and they were.  March was our highest sales month ever, and April was our second highest month ever.  Our fear and concerns about rebranding were unfounded.
The only hiccup I have noticed is this:  We get a phone call and answer "Polyvance".  The caller hangs up.  The caller calls back (you can tell from the caller ID) and, this time, we answer "Polyvance formerly Urethane Supply Company".  Those calls are becoming fewer and fewer as people adjust to our new name.
There is still a LOT of work to do, mostly labels and literature, but so far, the rebranding has exceeded our expectations."

 Keith Lammon
Owner at Polyvance

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It was a great experience working with Tungsten Branding. Those guys are “off the chain” good.
After discussing what my goals were for my organization they were able to come up with over a dozen concepts for me to choose from, any of which would have worked. I chose Advanas to use for my brand which I was then able to get trademarked.

Their talent didn’t stop with choosing my brand name. They were also very helpful in directing me with website and marketing concepts.

I’m convinced they are the professionals you need on your team if you truly want to take your organization to the next level. 


 Dr. Trevor Neal
CEO Advanas Foot & Ankle Specialists

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Sam Barclay

"I am constantly amazed at how great the name is - explaining to people 'and you click on the green button, the arm goes up and Inugo'.... is fantastic.  Thank you for the great work."

Sam Barclay

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"Thanks again for all your help - your creative abilities are amazing and invaluable to the launch of our new venture. We love love love the name (and acronym) and hope to be good parents to your 'brandchild'"

Matt Miller
Operations Manager at Emberhouse

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