Posts Tagged ‘rebranding’

Rebranding vs. Repositioning

The right branding strategy makes all the difference. As companies grow, product lines expand and market conditions change, business owners often find themselves with a company brand image that no longer reflects who they are or what they do. Perhaps they started in a niche market, or with a very specific product, and built their entire company identity around it — and the business now serves a different, bigger or more diverse customer base.

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Seven Signs It’s Time to Rebrand Your Company

Seven Signs it’s Time to Rebrand Your Comapany Published February 9, 2012 Phillip Davis President/CEOTungsten Branding Is Your Business Name Causing More Harm Than Good? Here’s How You Can Know… There comes a time in the life cycle of many established businesses when the owner wonders if the original company name might be doing more harm…

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Qwikster: 5 Lessons When Rebranding a Company

Qwikster — Five Lessons When Rebranding a Company Published September 20, 2011 Phillip Davis President/CEOTungsten Branding The backlash at Netflix’s new company name borders on hysterical. Brand loyalty can “qwikly” turn to brand hatred when these five business rebranding rules are ignored…   1. A company name change should be prompted by need Most successful rebrands…

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The Benefits of Rebranding Your Company

Benefits of Rebranding Your Company Published August 15, 2010 Phillip Davis President/CEOTungsten Branding Improve Your Image and Your Bottom Line When asked, most business owners will admit that their companies have changed, adapted and evolved over time, to better serve their clients needs. These natural course corrections will often lead to entirely new products and services,…

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Radio Shack – The Problem With Product Identified Brand Names

Radio Shack: The Problem with Product Identified Brand Names Published August 7, 2009 Phillip Davis President/CEOTungsten Branding The irony of naming a new company is that the quickest fix (giving the company a literal/descriptive name) creates the most enduring problem. Witness the latest iteration in “fixing” the Radio Shack brand. To bring it current, make…

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