The right strategy makes all the difference As companies grow, product lines expand and market conditions change, business owners often find themselves with a company brand image that no longer reflects who they are or what they do. Perhaps they started in a niche market, or with a very specific product, and built their entire…
The Challenge: Rebrand a global corporation dealing with multiple identities and acquisitions When the management team at Autoweb came looking for a new corporate name that would reflect their dominance in the global data exchange market, they turned to Tungsten Branding. Their recent acquisition of European-based Secorex made them the only true provider of global…
Improve Your Image and Your Bottom Line When asked, most business owners will admit that their companies have changed, adapted and evolved over time, to better serve their clients needs. These natural course corrections will often lead to entirely new products and services, yet the original corporate identity often remains in place. This old, static…