Posts Tagged ‘pivot point’

Finding Your Brand’s True Purpose

As an entrepreneur or company owner, distractions abound, sales, cash flow, staffing, HR, marketing, etc. The daily business of conducting business can take over and cloud the very purpose or reason that inspired you to start your company in the first place! Without a guiding light, a central reference point, the company’s direction shifts to chasing opportunities vs. building a powerful, sustainable brand…

Read More

Discover Your "Pivot Point" and Empower Your Brand

Discover Your “Pivot Point” and Empower Your Brand Published September 12, 2010 Phillip Davis President/CEOTungsten Branding One of the most common mistakes in company branding occurs when business owners tie their corporate identity to cyclical products and services vs. their key strengths and attributes. In other words, they become famous for what they do instead of…

Read More

Strategic Branding: Has Apple Found Its New Pivot Point?

Strategic Branding: Has Apple Found Its New Pivot Point? Published February 3, 2010 Phillip Davis President/CEOTungsten Branding In my branding presentations, I frequently discuss the importance of knowing your company’s “pivot point,” the common thread that runs through all your products and service offerings. Without that knowledge, companies tend to behave as commodities, and eventually get…

Read More