Posts Tagged ‘naming strategies’

The Company Naming Process – Finding Your Key Ingredients

The key to any successful company naming project hinges on having the right objectives in mind, in the right order. That sounds obvious enough, but business naming and branding assignments often lose focus and direction because they lack a clear, prioritized list of brand criteria. I often compare this process to creating a recipe…

Read More

Scoring the Perfect Brand Name

If you are like most entrepreneurs, you’ve come face-to-face with this daunting challenge – finding a brand name that fully captures the essence of your company, product or service. You want it to inform, educate, explain, and position your business, all while engaging the customer and making the name both memorable and “sticky.” In addition, it must also clear all trademark hurdles and have an available and matching .com domain name. You might also want it to start high in the alphabet and be shorter than eight letters. And no longer than two syllables.

Read More

Company Brand Names That Rhyme

One of the “stickiest” of all company branding techniques is rhyming. From Stub Hub to Piggly Wiggly, here’s a list of creative (and memorable) businesses that have used rhyming in their name, to establish and their claim their fame!

Read More

5 SEO Strategies When Naming and Branding Your Company

Five SEO Strategies When Naming and Branding Your Company Published July 26, 2011 Phillip Davis President/CEOTungsten Branding Lots of factors go into a great company brand, first among them, the business name itself. For many aspiring entrepreneurs and internet start ups, the prime consideration is search engine optimization. Launching a new company on a limited budget requires…

Read More

Successful Naming Strategies for Consulting Companies

Successful Naming Strategies for Consulting Companies Published July 14, 2011 Phillip Davis President/CEOTungsten Branding Why settle with a last name? Use these three options for building an effective and timeless brand name! For consulting firms and other start up companies, few items are more important than the company brand name itself. Without a strong and…

Read More

Using Alliteration to Create a Cool Company Name

A List of Company Brand Names Using Alliteration When naming a company, one of the most important branding criteria is memorability – the likelihood that a customer will retain and recall the business name. The more “sticky” the brand name, the greater the recall. One of the stickiest techniques in company naming is the use…

Read More