Posts Tagged ‘naming a company’

Naming a Corporation

They set the mood, tone, and personality of the organization. Typically the corporate name serves a more background, or supportive role than a consumer-facing service or product name. For example, Apple serves as the umbrella corporate name while Mac (Macintosh) and the “i” names have served as the leading product names. This type of corporate naming strategy allows future brand extensions and an overall brand “architecture.”

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How to Brand Your Business Like the Pros!

How to Build Your Small Business Like the Pros Published September 13, 2010 Phillip Davis President/CEOTungsten Branding Branding a small business or start up can have it’s share of challenges — the two biggest ones being lack of money and know-how. Here are some inside tips from a branding expert on how you can do the…

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Naming a New Business? Itemize and Prioritize!

Naming a New Business? Itemize and Prioritize! Published June 23, 2010 Phillip Davis President/CEOTungsten Branding One of the most common refrains I hear when naming a new business is “I’ll know the right company name when I hear it.” That may or may not be true. It also may or may not be wise! Why…

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Why Metaphors Make Great Company Brand Names

Why Metaphors Make Great Company Brand Names Published March 15, 2010 Phillip Davis President/CEOTungsten Branding Picture the Perfect Business Name If a picture is truly worth one thousand words, then what better way to convey your corporate brand than with a metaphor? The hyperinflation of news and information requires branding strategies that disrupt, “stick,” and convey…

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