Posts Tagged ‘Company Naming’

You have a company name, but do you have a brand story?

You have a company name, but do you have a brand story? Published February 9, 2017 Phillip Davis President/CEOTungsten Branding Names provide identity, stories provide insight In the quest for the “perfect” company name, much of the focus centers on creativity, originality, descriptiveness, cleverness, and even domain availability. In reality, very little of this matters if…

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Trademark Basics When Naming a Company

Trademark Basics When Naming a Company Published Sept 1, 2015 How to Avoid Potential TM Issues When Naming and Branding Your Business by David Lizerbram – Guest Columnist Any word or combination of words that identifies your company’s goods and services is a trademark. Your company’s trademark portfolio might include the name of your company, brand names…

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The Company Naming Process – Finding Your Key Ingredients

The Company Naming Process – Finding Your Key Ingredients Published January 7, 2015 Phillip Davis President/CEOTungsten Branding Establish Your Company Naming Criteria by Determining Your “Brand Recipe” The key to any successful company naming project hinges on having the right objectives in mind, in the right order. That sounds obvious enough, but business naming and…

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Scoring the Perfect Brand Name

Scoring the Perfect Brand Name Published December 19, 2014 Phillip Davis President/CEOTungsten Branding How to know when you have a hit! If you are like most entrepreneurs, you’ve come face-to-face with this daunting challenge – finding a brand name that fully captures the essence of your company, product or service. You want it to inform,…

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Naming Your New Business — Five Steps to Branding Your Startup

Naming Your New Business — Five Steps to Branding Your Startup Published March 1, 2013 Phillip Davis President/CEOTungsten Branding Naming a new company can be a challenge. Here are five key points to help get it right. Every startup faces a common dilemma — what to call their budding new venture. It seems like a simple enough…

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Company Brand Names That Rhyme

One of the “stickiest” of all company branding techniques is rhyming. From Stub Hub to Piggly Wiggly, here’s a list of creative (and memorable) businesses that have used rhyming in their name, to establish and their claim their fame!

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4 Smart Reasons for Changing Your Company Name

Four Good Reasons for Changing Your Company Name Published June 8, 2012 Phillip Davis President/CEOTungsten Branding The start of most business introductions begins with the mention of the company name. So just how important is this little piece of verbal real estate? Is a better company name worth re-printing all the business letterhead you just purchased?…

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