Posts Tagged ‘Company Naming’

Naming a StartUp Company in 5 Easy Steps

At some point, every new business owner and/or entrepreneur faces the obvious, but not always easy, question of “What do I name my new startup company?” For some, the business name is an afterthought, like putting the wrapping on a present, the final touches on the actual package of goods and services. For others it’s a life and death decision that will determine the success or failure of the endeavor. The truth typically falls in the middle…

Read More

Finding Your Brand’s True Purpose

As an entrepreneur or company owner, distractions abound, sales, cash flow, staffing, HR, marketing, etc. The daily business of conducting business can take over and cloud the very purpose or reason that inspired you to start your company in the first place! Without a guiding light, a central reference point, the company’s direction shifts to chasing opportunities vs. building a powerful, sustainable brand…

Read More

Naming A Medical Company

Naming a medical company is no simple task. With the proliferation of innovation technologies, new businesses are constantly emerging on the scene, each with it’s own brand identity. Every new medical brand compresses the available “white space,” creating even more challenges. To succeed in naming and branding your medical practice or business, keep these five naming tips in mind…

Read More

You have a company name, but do you have a brand story?

In the quest for the “perfect” company name, much of the focus centers on creativity, originality, descriptiveness, cleverness, and even domain availability. In reality, very little of this matters if you cannot get past the initial introduction, the “hello” portion of your brand message. A clever name is great, but if you cannot follow that name with a natural segue into a deeper story, the conversation will falter or completely stop…

Read More

Trademark Basics When Naming a Company

Any word or combination of words that identifies your company’s goods and services is a trademark. Your company’s trademark portfolio might include the name of your company, brand names for your products and services, and even slogans or tag lines. However, not all trademarks are created alike…

Read More

The Company Naming Process – Finding Your Key Ingredients

The key to any successful company naming project hinges on having the right objectives in mind, in the right order. That sounds obvious enough, but business naming and branding assignments often lose focus and direction because they lack a clear, prioritized list of brand criteria. I often compare this process to creating a recipe…

Read More

Scoring the Perfect Brand Name

If you are like most entrepreneurs, you’ve come face-to-face with this daunting challenge – finding a brand name that fully captures the essence of your company, product or service. You want it to inform, educate, explain, and position your business, all while engaging the customer and making the name both memorable and “sticky.” In addition, it must also clear all trademark hurdles and have an available and matching .com domain name. You might also want it to start high in the alphabet and be shorter than eight letters. And no longer than two syllables.

Read More

Naming Your New Business — Five Steps to Branding Your Startup

Every startup faces a common dilemma — what to call their budding new venture. It seems like a simple enough task at first, but the fate of a new enterprise often rests on the ability to establish a quick and meaningful connection with potential customers. Too bland or descriptive of a name and it goes unnoticed. Too bold and daring and it may appear risky or unproven. Here are five steps to getting a company name that will communicate your message and build brand equity.

Read More