Naming a new company can be a challenge. Here are five key points to help get it right. Every startup faces a common dilemma — what to call their budding new venture. It seems like a simple enough task at first, but the fate of a new enterprise often rests on the ability to establish…
The difference between naming a company and branding a company is the difference between sharing a simple hello vs. sharing a great conversation.
How small start ups make big gains in a short time We’ve all witnessed it – the seemingly overnight success of some start ups that begs the question “what am I doing wrong here?” Is it the idea? The timing? The commitment? Why do some companies transform into breakout brands, while others struggle along? In…
Knowing what position your company occupies in your industry will help differentiate your from your competitors
Three Branding Strategies for Creating a Solid Corporate Identity When it comes to finding the right company name, a lot depends on the industry sector and competitive landscape. For financial services companies, where credibility is a big concern, there is a fine line between brand names that stand out too much (like a web 2.0…
Remember the good old days when you could curl up on your company home page and wait for customers to drop by? Sure, you may have had to buy a few Google Adwords here and there, but with the right SEO and enough keyword-stuffed copy, you could get by just fine. Just point everything and…
Lots of factors go into a great company brand, first among them, the business name itself. For many aspiring entrepreneurs and internet start ups, the prime consideration is search engine optimization. Launching a new company on a limited budget requires as much marketing help as humanly possible. So just what helps to get true recognition amongst…
The Challenge: Name a new product in a way that it could define its own category When first meeting with PODS company founder and president Pete Warhurst, the immediate goal was getting from 70 ”boxes” rented, to over 100 in use. The problem was that the existing name “Portables” was creating confusion and inhibiting sales. It…
The Challenge: Create an energizing brand name for an IT company that saves energy. When a Malaysian-based IT company went in search for a naming firm that could shed some light on their problem, they turned to Tungsten. Their previous name, Empower Controls, was not available in the U.S. due to trademark issues, so they…
When it comes to putting your best foot forward, you can’t do much better than this high stepping brand name. Sole Society works on so many levels. It contains a hint of it’s industry in the name, “sole,” establishing a toehold in the consumer’s mind. “Society” makes it sounds both inclusive and exclusive. It conveys…