Posts Tagged ‘company branding’

You have a company name, but do you have a brand story?

You have a company name, but do you have a brand story? Published February 9, 2017 Phillip Davis President/CEOTungsten Branding Names provide identity, stories provide insight In the quest for the “perfect” company name, much of the focus centers on creativity, originality, descriptiveness, cleverness, and even domain availability. In reality, very little of this matters if…

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The Company Naming Process – Finding Your Key Ingredients

The Company Naming Process – Finding Your Key Ingredients Published January 7, 2015 Phillip Davis President/CEOTungsten Branding Establish Your Company Naming Criteria by Determining Your “Brand Recipe” The key to any successful company naming project hinges on having the right objectives in mind, in the right order. That sounds obvious enough, but business naming and…

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Building the Best Company Branding Strategy

Building the Best Company Branding Strategy Published March 12, 2014 Phillip Davis President/CEOTungsten Branding How to Build the Right Foundation for Your Company Brand If you were to ask most entrepreneurs, they would admit their success was not linear in fashion. They built their “original” company on a single product, service or idea that then morphed…

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Naming Your New Business — Five Steps to Branding Your Startup

Naming Your New Business — Five Steps to Branding Your Startup Published March 1, 2013 Phillip Davis President/CEOTungsten Branding Naming a new company can be a challenge. Here are five key points to help get it right. Every startup faces a common dilemma — what to call their budding new venture. It seems like a simple enough…

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The Three Keys to High-Growth Branding

The Three Keys to High-Growth Branding Published May 1, 2012 Phillip Davis President/CEOTungsten Branding How small start ups make big gains in a short time We’ve all witnessed it – the seemingly overnight success of some start ups that begs the question “what am I doing wrong here?” Is it the idea? The timing? The commitment? Why…

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Naming a Financial Services Company

Naming a Financial Services Company Published March 8, 2012 Phillip Davis President/CEOTungsten Branding Three Branding Strategies for Creating a Solid Corporate Identity When it comes to finding the right company name, a lot depends on the industry sector and competitive landscape. For financial services companies, where credibility is a big concern, there is a fine line…

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Is Your Company Brand a Homebody?

Is Your Company Brand a Homebody? Published October 17, 2011 Phillip Davis President/CEOTungsten Branding Remember the good old days when you could curl up on your company home page and wait for customers to drop by? Sure, you may have had to buy a few Google Adwords here and there, but with the right SEO and…

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5 SEO Strategies When Naming and Branding Your Company

Five SEO Strategies When Naming and Branding Your Company Published July 26, 2011 Phillip Davis President/CEOTungsten Branding Lots of factors go into a great company brand, first among them, the business name itself. For many aspiring entrepreneurs and internet start ups, the prime consideration is search engine optimization. Launching a new company on a limited budget requires…

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