Posts Tagged ‘company brand name’

Transform Your Business Name Into a Brand Name

Transform Your Business Name into a Brand Name Published August 25, 2010 Phillip Davis President/CEOTungsten Branding Build a Brand Image It’s easy to think that because you have a name, logo and tag line, that you have a brand. But corporate identity is just the first step in building a brand image. The company name, logo…

Read More

Naming a New Business? Itemize and Prioritize!

Naming a New Business? Itemize and Prioritize! Published June 23, 2010 Phillip Davis President/CEOTungsten Branding One of the most common refrains I hear when naming a new business is “I’ll know the right company name when I hear it.” That may or may not be true. It also may or may not be wise! Why…

Read More

Is Your Company Brand Name an "Evergreen?"

Is Your Company Brand Name an “Evergreen”? Published March 24, 2010 Phillip Davis President/CEOTungsten Branding Great brands are like big pine trees, they work year around. I sometimes refer to these as “perennial” brand names, since they don’t have to be “replanted” every new season, or every time a company changes it products and/or services. What…

Read More