Posts Tagged ‘business naming’

Trademark Basics When Naming a Company

Trademark Basics When Naming a Company Published Sept 1, 2015 How to Avoid Potential TM Issues When Naming and Branding Your Business by David Lizerbram – Guest Columnist Any word or combination of words that identifies your company’s goods and services is a trademark. Your company’s trademark portfolio might include the name of your company, brand names…

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Company Brand Names That Rhyme

One of the “stickiest” of all company branding techniques is rhyming. From Stub Hub to Piggly Wiggly, here’s a list of creative (and memorable) businesses that have used rhyming in their name, to establish and their claim their fame!

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How to Brand Your Business Like the Pros!

How to Build Your Small Business Like the Pros Published September 13, 2010 Phillip Davis President/CEOTungsten Branding Branding a small business or start up can have it’s share of challenges — the two biggest ones being lack of money and know-how. Here are some inside tips from a branding expert on how you can do the…

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Naming a New Business? Itemize and Prioritize!

Naming a New Business? Itemize and Prioritize! Published June 23, 2010 Phillip Davis President/CEOTungsten Branding One of the most common refrains I hear when naming a new business is “I’ll know the right company name when I hear it.” That may or may not be true. It also may or may not be wise! Why…

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Using Alliteration to Create a Cool Company Name

A List of Company Brand Names Using Alliteration When naming a company, one of the most important branding criteria is memorability – the likelihood that a customer will retain and recall the business name. The more “sticky” the brand name, the greater the recall. One of the stickiest techniques in company naming is the use…

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