Posts Tagged ‘branding’

The Three Keys to High-Growth Branding

We’ve all witnessed it – the seemingly overnight success of some start ups that begs the question “what am I doing wrong here?” Is it the idea? The timing? The commitment? Why do some companies transform into breakout brands, while others struggle along? In my 25 plus years of working with entrepreneurs and start ups, I noticed three similarities between the companies that skyrocket vs. the ones that sputter out. Here are three ingredients that will fortify your brand for immediate growth.

Read More

Is Your Company Brand a Homebody?

Is Your Company Brand a Homebody? Published October 17, 2011 Phillip Davis President/CEOTungsten Branding Remember the good old days when you could curl up on your company home page and wait for customers to drop by? Sure, you may have had to buy a few Google Adwords here and there, but with the right SEO and…

Read More

5 SEO Strategies When Naming and Branding Your Company

Five SEO Strategies When Naming and Branding Your Company Published July 26, 2011 Phillip Davis President/CEOTungsten Branding Lots of factors go into a great company brand, first among them, the business name itself. For many aspiring entrepreneurs and internet start ups, the prime consideration is search engine optimization. Launching a new company on a limited budget requires…

Read More

The Three Keys to a Successful Brand Strategy

The Three Keys to a Successful Brand Strategy Published June 2, 2011 Phillip Davis President/CEOTungsten Branding Most business owners know enough about the power of effective branding to know they want it – they’re just not sure what “it” is. To make better sense of the mysterious subject of branding, here are the three key…

Read More

Owning a Business is not the Same as Building a Brand

Owning a Business is not the Same as Building a Brand Published October 18, 2010 Phillip Davis President/CEOTungsten Branding Brilliant Branding I’ve had the good fortune to speak to a number of business groups for the past several months on the subject of “Brilliant Branding.” From all the interactions, I gleaned an important insight… Branding is…

Read More

How to Brand Your Business Like the Pros!

How to Build Your Small Business Like the Pros Published September 13, 2010 Phillip Davis President/CEOTungsten Branding Branding a small business or start up can have it’s share of challenges — the two biggest ones being lack of money and know-how. Here are some inside tips from a branding expert on how you can do the…

Read More

Naming a New Business? Itemize and Prioritize!

Naming a New Business? Itemize and Prioritize! Published June 23, 2010 Phillip Davis President/CEOTungsten Branding One of the most common refrains I hear when naming a new business is “I’ll know the right company name when I hear it.” That may or may not be true. It also may or may not be wise! Why…

Read More