Posts Tagged ‘Branding Strategy’

Building the Best Company Branding Strategy

If you were to ask most entrepreneurs, they would admit their success was not linear in fashion. They built their “original” company on a single product, service or idea that then morphed again and again over time. Many of these necessary adaptations  to the business model cause a company brand to become misaligned — the message seems outdated, outmoded and irrelevant. For an example, think Radio Shack… a company now light years from its original intent. To avoid this common pitfall, here are steps to ensure your brand has the right foundation from day one.

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The Three Keys to High-Growth Branding

We’ve all witnessed it – the seemingly overnight success of some start ups that begs the question “what am I doing wrong here?” Is it the idea? The timing? The commitment? Why do some companies transform into breakout brands, while others struggle along? In my 25 plus years of working with entrepreneurs and start ups, I noticed three similarities between the companies that skyrocket vs. the ones that sputter out. Here are three ingredients that will fortify your brand for immediate growth.

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Is Your Company Brand a Homebody?

Is Your Company Brand a Homebody? Published October 17, 2011 Phillip Davis President/CEOTungsten Branding Remember the good old days when you could curl up on your company home page and wait for customers to drop by? Sure, you may have had to buy a few Google Adwords here and there, but with the right SEO and…

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Branding Strategy: Do You Have a Handle on Your Company Name?

Branding Strategy: Do You Have a Handle on Your Company Name? Published November 30, 2010 Phillip Davis President/CEOTungsten Branding When creating a new company, product or service, many entrepreneurs treat the naming of their business as an afterthought or final detail that needs nailing down before the big launch. With this thinking, the success of a…

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Owning a Business is not the Same as Building a Brand

Owning a Business is not the Same as Building a Brand Published October 18, 2010 Phillip Davis President/CEOTungsten Branding Brilliant Branding I’ve had the good fortune to speak to a number of business groups for the past several months on the subject of “Brilliant Branding.” From all the interactions, I gleaned an important insight… Branding is…

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