Posts Tagged ‘branding companies’

Naming a New Business? Itemize and Prioritize!

Naming a New Business? Itemize and Prioritize! Published June 23, 2010 Phillip Davis President/CEOTungsten Branding One of the most common refrains I hear when naming a new business is “I’ll know the right company name when I hear it.” That may or may not be true. It also may or may not be wise! Why…

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Why Metaphors Make Great Company Brand Names

Why Metaphors Make Great Company Brand Names Published March 15, 2010 Phillip Davis President/CEOTungsten Branding Picture the Perfect Business Name If a picture is truly worth one thousand words, then what better way to convey your corporate brand than with a metaphor? The hyperinflation of news and information requires branding strategies that disrupt, “stick,” and convey…

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