Posts Tagged ‘brand strategy’

Finding Your Brand’s True Purpose

As an entrepreneur or company owner, distractions abound, sales, cash flow, staffing, HR, marketing, etc. The daily business of conducting business can take over and cloud the very purpose or reason that inspired you to start your company in the first place! Without a guiding light, a central reference point, the company’s direction shifts to chasing opportunities vs. building a powerful, sustainable brand…

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Building the Best Company Branding Strategy

If you were to ask most entrepreneurs, they would admit their success was not linear in fashion. They built their “original” company on a single product, service or idea that then morphed again and again over time. Many of these necessary adaptations  to the business model cause a company brand to become misaligned — the message seems outdated, outmoded and irrelevant. For an example, think Radio Shack… a company now light years from its original intent. To avoid this common pitfall, here are steps to ensure your brand has the right foundation from day one.

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The Three Keys to High-Growth Branding

We’ve all witnessed it – the seemingly overnight success of some start ups that begs the question “what am I doing wrong here?” Is it the idea? The timing? The commitment? Why do some companies transform into breakout brands, while others struggle along? In my 25 plus years of working with entrepreneurs and start ups, I noticed three similarities between the companies that skyrocket vs. the ones that sputter out. Here are three ingredients that will fortify your brand for immediate growth.

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5 SEO Strategies When Naming and Branding Your Company

Five SEO Strategies When Naming and Branding Your Company Published July 26, 2011 Phillip Davis President/CEOTungsten Branding Lots of factors go into a great company brand, first among them, the business name itself. For many aspiring entrepreneurs and internet start ups, the prime consideration is search engine optimization. Launching a new company on a limited budget requires…

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Your Brand Is Your Promise (What Are You Promising?)

Your Brand Is Your Promise (What Are You Promising?) Published June, 5 2011 Phillip Davis President/CEOTungsten Branding When people mention the word “brand” they usually mean a well-known, well-defined company. That’s why consumers frequently mention names like Target, Rolex, Apple, BMW and others who have done an excellent job in crafting an image and sticking with…

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Dyson Does It Again!

Dyson Does It Again! Published June 5, 2011 Phillip Davis President/CEOTungsten Branding It used to be that Apple and perhaps 3M owned the mental space for innovation. But Dyson is now joining the pack. Not satisfied to stop with their game changing vacuum cleaner technology, they continue to tweak and improve the add on features. The…

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The Three Keys to a Successful Brand Strategy

The Three Keys to a Successful Brand Strategy Published June 2, 2011 Phillip Davis President/CEOTungsten Branding Most business owners know enough about the power of effective branding to know they want it – they’re just not sure what “it” is. To make better sense of the mysterious subject of branding, here are the three key…

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The Power of Storytelling to Build a Better Brand

The Power of Storytelling to Build a Better Brand Published September 13, 2010 Phillip Davis President/CEOTungsten Branding Telling the story of your business How good are you at telling a story? Not so hot? Well then it’s time to brush up and hone that skill because your business, every business, is basically a story. And how…

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Dig A Deeper Well – How to Tap the Power of Your Brand Image

Dig A Deeper Well – How to Tap the Power of Your Brand Image Published July 23, 2015 Phillip Davis President/CEOTungsten Branding Many business owners sincerely believe they understand their company brand. They can describe it, quantify it and explain its place in the market. They can recount corporate history and accomplishments and detail future…

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Organic Naming – Creating Company and Product Names With Deep Roots

Organic Naming – Creating Company and Product Names with Deep Roots Published September 13, 2010 Phillip Davis President/CEOTungsten Branding What’s in a name? When Cingular decided to create a cellular phone for young children, they needed a name that would resonate with both them and their parents. The result was Firefly – a name that not…

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