Posts Tagged ‘brand story’

Naming A Medical Company

Naming a Medical Company Published August 11, 2017 Phillip Davis President/CEOTungsten Branding Naming a Medical Company Naming a medical company is no simple task. With the proliferation of innovation technologies, new businesses are constantly emerging on the scene, each with it’s own brand identity. Every new medical brand compresses the available “white space,” creating even…

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You have a company name, but do you have a brand story?

In the quest for the “perfect” company name, much of the focus centers on creativity, originality, descriptiveness, cleverness, and even domain availability. In reality, very little of this matters if you cannot get past the initial introduction, the “hello” portion of your brand message. A clever name is great, but if you cannot follow that name with a natural segue into a deeper story, the conversation will falter or completely stop.

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