Posts Tagged ‘brand positioning’

Rebranding vs. Repositioning

Rebranding vs. Repositioning Published December 20, 2012 Phillip Davis President/CEOTungsten Branding The right branding strategy makes all the difference As companies grow, product lines expand and market conditions change, business owners often find themselves with a company brand image that no longer reflects who they are or what they do. Perhaps they started in a…

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Dyson Does It Again!

Dyson Does It Again! Published June 5, 2011 Phillip Davis President/CEOTungsten Branding It used to be that Apple and perhaps 3M owned the mental space for innovation. But Dyson is now joining the pack. Not satisfied to stop with their game changing vacuum cleaner technology, they continue to tweak and improve the add on features. The…

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Dig A Deeper Well – How to Tap the Power of Your Brand Image

Dig A Deeper Well – How to Tap the Power of Your Brand Image Published July 23, 2015 Phillip Davis President/CEOTungsten Branding Many business owners sincerely believe they understand their company brand. They can describe it, quantify it and explain its place in the market. They can recount corporate history and accomplishments and detail future…

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Organic Naming – Creating Company and Product Names With Deep Roots

Organic Naming – Creating Company and Product Names with Deep Roots Published September 13, 2010 Phillip Davis President/CEOTungsten Branding What’s in a name? When Cingular decided to create a cellular phone for young children, they needed a name that would resonate with both them and their parents. The result was Firefly – a name that not…

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Build Company Value By Building a Brand

Build Company Value by Building a Brand Published September 13, 2010 Phillip Davis President/CEOTungsten Branding Just what is proper branding worth to a new company or startup? It is really all that important? Is it just a name, and if so, why not use the employee suggestion box and simply give the winner a free lunch…

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The Power of Brand Filters – Tips for Better Company and Product Naming

The Power of Brand Filters – Tips for Better Company and Product Naming Published September 13, 2010 Phillip Davis President/CEOTungsten Branding Each week frustrated business owners call me, exhausted from their latest company naming marathon. They’ve spent dozens, (if not hundreds) of hours in valuable staff time churning out endless lists of ideas, suggestions, brainstorms, etc.…

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Reposition Your Company to Boost Your Bottom Line

Reposition Your Company to Reboot Your Bottom Line Published August 24, 2010 Phillip Davis President/CEOTungsten Branding Create a Brand Message Many business owners spend the majority of their time, money and energy promoting their products and services instead of building their brand message. If your main emphasis is on your product offerings, then you don’t have a brand,…

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