Posts Tagged ‘brand identity’

You have a company name, but do you have a brand story?

You have a company name, but do you have a brand story? Published February 9, 2017 Phillip Davis President/CEOTungsten Branding Names provide identity, stories provide insight In the quest for the “perfect” company name, much of the focus centers on creativity, originality, descriptiveness, cleverness, and even domain availability. In reality, very little of this matters if…

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Is Your Company Identity Killing You?

Is Your Company Identity Killing You? Published September 13, 2010 Phillip Davis President/CEOTungsten Branding Who are you? Central to the business of naming and branding is the core issue of identity. And never has this issue been more relevant than in the past several months. Most of the time we give our identity, both corporately and…

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