Posts Tagged ‘brand development’

Finding Your Brand’s True Purpose

As an entrepreneur or company owner, distractions abound, sales, cash flow, staffing, HR, marketing, etc. The daily business of conducting business can take over and cloud the very purpose or reason that inspired you to start your company in the first place! Without a guiding light, a central reference point, the company’s direction shifts to chasing opportunities vs. building a powerful, sustainable brand…

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Dig A Deeper Well – How to Tap the Power of Your Brand Image

Dig A Deeper Well – How to Tap the Power of Your Brand Image Published July 23, 2015 Phillip Davis President/CEOTungsten Branding Many business owners sincerely believe they understand their company brand. They can describe it, quantify it and explain its place in the market. They can recount corporate history and accomplishments and detail future…

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Organic Naming – Creating Company and Product Names With Deep Roots

Organic Naming – Creating Company and Product Names with Deep Roots Published September 13, 2010 Phillip Davis President/CEOTungsten Branding What’s in a name? When Cingular decided to create a cellular phone for young children, they needed a name that would resonate with both them and their parents. The result was Firefly – a name that not…

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Build Company Value By Building a Brand

Build Company Value by Building a Brand Published September 13, 2010 Phillip Davis President/CEOTungsten Branding Just what is proper branding worth to a new company or startup? It is really all that important? Is it just a name, and if so, why not use the employee suggestion box and simply give the winner a free lunch…

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The Power of Brand Filters – Tips for Better Company and Product Naming

The Power of Brand Filters – Tips for Better Company and Product Naming Published September 13, 2010 Phillip Davis President/CEOTungsten Branding Each week frustrated business owners call me, exhausted from their latest company naming marathon. They’ve spent dozens, (if not hundreds) of hours in valuable staff time churning out endless lists of ideas, suggestions, brainstorms, etc.…

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