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Brilliant Branding

Weekly Live Podcast Thursdays 12PM EST 

With host Phil Davis

Episode 005: Naming a Startup Company – 5 Steps to Naming Your Business Bright

  Episode 005: Naming a Startup Company – 5 Steps to Naming Your Business Bright Every entrepreneur faces the daunting challenge of naming the new business. What seems like a simple task often devolves into a tangle of obstacles, from identifying and communicating the core message to ensuring legal clearance and matching domain name. Tune…
Show Notes

Episode 003: The 4 ‘C’s of Brilliant Branding

Episode 003: The 4 ‘C’s of Brilliant Branding If you want your brand to shine, you need clarity. In this episode, we discuss the four keys to brilliant branding. From transformative case studies to practical tips and techniques, we highlight how to make your company’s brand outshine the competition. To succeed with brilliance, great brands…
Show Notes

Episode 002: Discover Your Pivot Point and Empower Your Brand

Episode 002: Discover Your Pivot Point and Empower Your Brand What’s at the “core” of Apple? Computers? Or innovation? This week’s episode explores what we call your brand’s “Pivot Point,” the central focus, the key attribute, around which all your goods and services revolve. Knowing your Pivot Point can empower your company brand and open…
Show Notes

Episode 001: What is company branding? The good, the bad, the brilliant.

  Episode 001: What is company branding? The good, the bad, the brilliant. Company branding is one of the most important, yet misunderstood, phrases in all of marketing. Discover the difference between meaningful brand marketing and meaningless double speak. In this episode we’ll discuss… The difference between branding and fame (they are not the same!)…
Show Notes
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Show Description:

"Brilliant Branding" shines the spotlight, and provides valuable insights, into the most common, and frustrating company identity issues facing startups, entrepreneurs, consultants, and even established business owners. Topics address timely issues such as effective naming strategies, smart logo design, tips for trademarking, clear brand messaging, engaging social media and reputation management. We take a deep dive to uncover the "pivot point" of an organization, the "why" behind each business to help build a more clear, cohesive and compelling brand image.

Guests will include authors, industry thought leaders, linguists, graphic designers, digital strategists and other experts to provide a holistic approach to building your brand. If you have ever struggled to explain or clarify your business, this show will supercharge your identity so you can outshine your competition. Brilliant Branding is broadcast live Thursdays at 9 AM Pacific Time on the VoiceAmerica Business Channel.

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Popular Articles

Brilliant branding articles to illuminate your business. 

Episode 005: Naming a Startup Company – 5 Steps to Naming Your Business Bright

  Episode 005: Naming a Startup Company - 5 Steps to Naming Your Business Bright Every entrepreneur faces ...
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Episode 004: How to Build a Successful Company Brand Identity

Episode 004: How to Build a Successful Company Brand Identity In this episode of Brilliant Branding, we delve ...
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Naming a StartUp Company in 5 Easy Steps

Naming a StartUp Company Published September 12, 2017 Phillip Davis President/CEOTungsten Branding 5 Quick Steps To Naming Your ...
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Episode 003: The 4 ‘C’s of Brilliant Branding

Episode 003: The 4 'C's of Brilliant Branding If you want your brand to shine, you need clarity. ...
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Finding Your Brand’s True Purpose

Finding Your Brand's True Purpose Published August 25, 2017 Phillip Davis President/CEO Tungsten Branding Defining your pivot point ...
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Episode 002: Discover Your Pivot Point and Empower Your Brand

Episode 002: Discover Your Pivot Point and Empower Your Brand What's at the "core" of Apple? Computers? Or ...
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