The start of most business introductions begins with the mention of the company name. So just how important is this little piece of verbal real estate? Is a better company name worth re-printing all the…
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4 Strategies for Company Naming Success Corporation names are the cornerstone of corporate branding. They set the mood, tone, and personality of the organization. Typically the corporate name plays a morebackground/supportive role than a consumer-facing…
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The right strategy makes all the difference As companies grow, product lines expand and market conditions change, business owners often find themselves with a company brand image that no longer reflects who they are or…
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For start up companies and entrepreneurs looking to launch their new businesses, the question often arises “Do I just need a business name, or do I need branding?” The difference between naming a company and…
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When people mention the word “brand” they usually mean a well-known, well-defined company. That’s why consumers frequently mention names like Target, Rolex, Apple, BMW and others who have done an excellent job in crafting an…
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Most business owners know enough about the power of effective branding to know they want it – they’re just not sure what “it” is. To make better sense of the mysterious subject of branding, here…
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Branding a small business or start up can have it’s share of challenges — the two biggest ones being lack of money and know-how. Here are some inside tips from a branding expert on how…
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A brand naming firm that’s worth its salt will do more than deliver a creative business name. They will see the proverbial “big picture” and set you up with a future marketing platform that will…
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