For smaller companies with one or two decision makers, plan on three to six weeks. For larger firms, with a number of stakeholders in the process, plan on three to six months. Again, this varies from project to project. We’ve named companies in a little as four days, and had other, long term branding assignment’s that took over one year (typically due to trademark clearance.)

The pricing depends on a number of factors, including… * the services needed, (i.e. name development, tag line creation, logo design, trademark research, brand positioning, linguistic evaluation, domain acquisition, etc.) * the scope of the project (local, regional, national, international, franchise) * the overall timetable (generally the longer the timetable the higher the fees) * the number of decision makers (more decision makers requires more consensus) * the amount of meeting time (face-to-face or teleconference) and group facilitation.

We offer individual and customized services. Branding services can be purchased a la carte and include… * Name development * Tag line creation * Brand strategy and messaging * Logo design * Domain name acquisition * Overall branding/naming architecture * Re-branding of existing businesses * Branding and marketing consultation on an hourly or monthly basis For straightforward naming projects, call us at 1-828-877-2699 or fill out our branding request form.

This is one of the most common, and understandable questions. Based on our past body of work, Tungsten has over a 95% client success rate, and it comes from our ability to dig down and gain a thorough understanding of our client’s objectives. It is also a result of utilizing proven naming strategies, and then improving upon them with each round of new names. Having said that, naming is a subjective art/science, (beauty is in the eye of the beholder) and the final decision of what constitutes a good company or product name ultimately comes down to the client preferences. Since we cannot control these preferences, we cannot guarantee the results. We do commit to honing each list of names, based on your feedback, to produce brilliant, well-conceived names that can provide a future marketing platform for your business. A more typical scenario is not a lack of a good name, but a case of too many good names — and the difficulty of deciding which one to choose. (That’s why we’re here to offer our expert advice.) If you still feel uncertain, we invite you to read through our client testimonials or contact us for references from clients we’ve worked for. If you commit fully to this process, and take ownership for the brand you are looking to build, you will find this process both rewarding and enlightening in ways that exceed the name development. Some clients have told us the biggest value from the naming exercise went beyond the new name. The added payoff was a clearer understanding of their mission and message. And that’s something we know you’ll like!

Yes. We do not keep any rights to any of the work we produce as long as we are paid in full. That means, contingent on approval by the US Patent and Trademark Office, you are the proud owner of the name. We have our hands full in our business and don’t intend on doing yours as well. As stated on our home page, we give brilliant direction to the brilliant ideas of others. And that’s the way we like it.

What we provide is a preliminary trademark search of the USPTO database. If the name looks relatively clear we can provide (via one of our trademark vendors), a comprehensive trademark search on the federal and state levels, and a common usage search via the internet. The fee can be included as part of the package price or paid for individually. If there doesn’t appear to be a serious conflict, we can then have our trademark partner complete the application process, or you can have your in-house counsel do it for you. We are not trademark attorneys, so we rely on full time, outside expertise to make recommendations in this ever-changing arena. If, after the fact, a problem with the trademark arises, we will work with you, free of charge, to alter or create a new name that will be approved. It happens from time to time just by the sheer volume of applications that the USPTO receives and because some trademark officials are more stringent than others. Fortunately, it doesn’t happen often.

Tungsten Branding’s headquarters is in the beautiful mountains of western North Carolina. We work remotely with clients across the country and around the world. We also conduct workshops and portions of our process on-location with a client as needed.

Then by all means call us at 1-828-877-2699 or email us using our branding request form. We’re always open to bright ideas and suggestions.