The start of most business introductions begins with the mention of the company name. So just how important is this little piece of verbal real estate? Is a better company name worth re-printing all the…
Read More
The right strategy makes all the difference As companies grow, product lines expand and market conditions change, business owners often find themselves with a company brand image that no longer reflects who they are or…
Read More
The backlash at Netflix’s new company name borders on hysterical. Brand loyalty can “qwikly” turn to brand hatred when these five business rebranding rules are ignored… 1. A company name change should be prompted by…
Read More
There comes a time in the life cycle of many established businesses when the owner wonders if the original company name might be doing more harm than good. But how can one know for sure?…
Read More
Improve Your Image and Your Bottom Line When asked, most business owners will admit that their companies have changed, adapted and evolved over time, to better serve their clients needs. These natural course corrections will…
Read More
