4 Smart Reasons for Changing Your Company Name

The start of most business introductions begins with the mention of the company name. So just how important is this little piece of verbal real estate? Is a better company name worth re-printing all the… Read More

Naming a Corporation

4 Strategies for Company Naming Success Corporation names are the cornerstone of corporate branding. They set the mood, tone, and personality of the organization. Typically the corporate name plays a morebackground/supportive role than a consumer-facing… Read More

Successful Naming Strategies for Consulting Companies

For consulting firms and other start up companies, few items are more important than the company brand name itself. Without a strong and compelling brand identity, most companies get lost in a sea of sound-alike,… Read More

How Much Does It Cost To Name A Company?

Trying to name a company is no simple task. But with the right budget, expert help is available.… Read More

Naming a New Business? Itemize and Prioritize!

One of the most common refrains I hear when naming a new business is “I’ll know the right company name when I hear it.” That may or may not be true. It also may or… Read More

Is Your Company Brand Name an "Evergreen?"

Great brands are like big pine trees, they work year around. I sometimes refer to these as “perennial” brand names, since they don’t have to be “replanted” every new season, or every time a company… Read More

Why Metaphors Make Great Company Brand Names

If a picture is truly worth one thousand words, then what better way to convey your corporate brand than with a metaphor? The hyperinflation of news and information requires branding strategies that disrupt, “stick,” and… Read More

Do You Want to Create a Company Name or Build a Brand?

When confronted with naming a company, most business owners fall into one of two groups… • Those trying to solve a naming problem • Those trying to convey their company image The first group views… Read More

Monster Amazon Crocs – Why Creative Brand Names Work Best

The most common company naming trap is this – creating a new business name that’s accurate and descriptive, but utterly forgettable. And it’s easy to see how it happens. Unlike real life application, naming is… Read More

Company Naming – Own a Word and Become a “Monster”!

Is it possible to actually “own” a word in everyone’s mind? The short answer is “Yes!”. (Or perhaps Yahoo!) You can own just about any word in any language, or even create new ones, if… Read More