Podcasts

Episode 003: The 4 ‘C’s of Brilliant Branding

Episode 003: The 4 ‘C’s of Brilliant Branding If you want your brand to shine, you need clarity. In this episode, we discuss the four keys to brilliant branding. From transformative case studies to practical tips and techniques, we highlight how to make your company’s brand outshine the competition. To succeed with brilliance, great brands…

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Episode 002: Discover Your Pivot Point and Empower Your Brand

Episode 002: Discover Your Pivot Point and Empower Your Brand What’s at the “core” of Apple? Computers? Or innovation? This week’s episode explores what we call your brand’s “Pivot Point,” the central focus, the key attribute, around which all your goods and services revolve. Knowing your Pivot Point can empower your company brand and open…

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Episode 001: What is company branding? The good, the bad, the brilliant.

Episode 001: What is company branding? The good, the bad, the brilliant. Company branding is one of the most important, yet misunderstood, phrases in all of marketing. Discover the difference between meaningful brand marketing and meaningless double speak. In this episode we’ll discuss… The difference between branding and fame (they are not the same!) The…

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