Company Rebranding

Rebranding vs. Repositioning

Rebranding vs. Repositioning Published December 20, 2012 Phillip Davis President/CEOTungsten Branding The right branding strategy makes all the difference As companies grow, product lines expand and market conditions change, business owners often find themselves with a company brand image that no longer reflects who they are or what they do. Perhaps they started in a…

Read More

4 Smart Reasons for Changing Your Company Name

Four Good Reasons for Changing Your Company Name Published June 8, 2012 Phillip Davis President/CEOTungsten Branding The start of most business introductions begins with the mention of the company name. So just how important is this little piece of verbal real estate? Is a better company name worth re-printing all the business letterhead you just purchased?…

Read More

Seven Signs It’s Time to Rebrand Your Company

Seven Signs it’s Time to Rebrand Your Comapany Published February 9, 2012 Phillip Davis President/CEOTungsten Branding Is Your Business Name Causing More Harm Than Good? Here’s How You Can Know… There comes a time in the life cycle of many established businesses when the owner wonders if the original company name might be doing more harm…

Read More

Qwikster: 5 Lessons When Rebranding a Company

Qwikster — Five Lessons When Rebranding a Company Published September 20, 2011 Phillip Davis President/CEOTungsten Branding The backlash at Netflix’s new company name borders on hysterical. Brand loyalty can “qwikly” turn to brand hatred when these five business rebranding rules are ignored…   1. A company name change should be prompted by need Most successful rebrands…

Read More

The Benefits of Rebranding Your Company

Benefits of Rebranding Your Company Published August 15, 2010 Phillip Davis President/CEOTungsten Branding Improve Your Image and Your Bottom Line When asked, most business owners will admit that their companies have changed, adapted and evolved over time, to better serve their clients needs. These natural course corrections will often lead to entirely new products and services,…

Read More