Company Naming

Naming a StartUp Company in 5 Easy Steps

At some point, every new business owner and/or entrepreneur faces the obvious, but not always easy, question of “What do I name my new startup company?” For some, the business name is an afterthought, like putting the wrapping on a present, the final touches on the actual package of goods and services. For others it’s a life and death decision that will determine the success or failure of the endeavor. The truth typically falls in the middle…

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Trademark Basics When Naming a Company

Any word or combination of words that identifies your company’s goods and services is a trademark. Your company’s trademark portfolio might include the name of your company, brand names for your products and services, and even slogans or tag lines. However, not all trademarks are created alike…

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The Company Naming Process – Finding Your Key Ingredients

The key to any successful company naming project hinges on having the right objectives in mind, in the right order. That sounds obvious enough, but business naming and branding assignments often lose focus and direction because they lack a clear, prioritized list of brand criteria. I often compare this process to creating a recipe…

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Scoring the Perfect Brand Name

If you are like most entrepreneurs, you’ve come face-to-face with this daunting challenge – finding a brand name that fully captures the essence of your company, product or service. You want it to inform, educate, explain, and position your business, all while engaging the customer and making the name both memorable and “sticky.” In addition, it must also clear all trademark hurdles and have an available and matching .com domain name. You might also want it to start high in the alphabet and be shorter than eight letters. And no longer than two syllables.

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Naming Your New Business — Five Steps to Branding Your Startup

Every startup faces a common dilemma — what to call their budding new venture. It seems like a simple enough task at first, but the fate of a new enterprise often rests on the ability to establish a quick and meaningful connection with potential customers. Too bland or descriptive of a name and it goes unnoticed. Too bold and daring and it may appear risky or unproven. Here are five steps to getting a company name that will communicate your message and build brand equity.

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Naming a Corporation

They set the mood, tone, and personality of the organization. Typically the corporate name serves a more background, or supportive role than a consumer-facing service or product name. For example, Apple serves as the umbrella corporate name while Mac (Macintosh) and the “i” names have served as the leading product names. This type of corporate naming strategy allows future brand extensions and an overall brand “architecture.”

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Naming a Financial Services Company

When it comes to finding the right company name, a lot depends on the industry sector and competitive landscape. For financial services companies, where credibility is a big concern, there is a fine line between brand names that stand out too much (like a web 2.0 company) and ones that blend in (and read like descriptive yellow page listings.) To demonstrate the polar “bookends” of branding, Slam Dunk Capital would be a bit much, whereas Capital Management Associates would be a real yawner. The following naming strategies will provide you with tools for creating a company name that is both memorable and credible.

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Successful Naming Strategies for Consulting Companies

Successful Naming Strategies for Consulting Companies Published July 14, 2011 Phillip Davis President/CEOTungsten Branding Why settle with a last name? Use these three options for building an effective and timeless brand name! For consulting firms and other start up companies, few items are more important than the company brand name itself. Without a strong and…

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Naming a New Business? Itemize and Prioritize!

Naming a New Business? Itemize and Prioritize! Published June 23, 2010 Phillip Davis President/CEOTungsten Branding One of the most common refrains I hear when naming a new business is “I’ll know the right company name when I hear it.” That may or may not be true. It also may or may not be wise! Why…

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