Company Naming

Trademark Basics When Naming a Company

Trademark Basics When Naming a Company Published Sept 1, 2015 How to Avoid Potential TM Issues When Naming and Branding Your Business by David Lizerbram – Guest Columnist Any word or combination of words that identifies your company’s goods and services is a trademark. Your company’s trademark portfolio might include the name of your company, brand names…

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The Company Naming Process – Finding Your Key Ingredients

The Company Naming Process – Finding Your Key Ingredients Published January 7, 2015 Phillip Davis President/CEOTungsten Branding Establish Your Company Naming Criteria by Determining Your “Brand Recipe” The key to any successful company naming project hinges on having the right objectives in mind, in the right order. That sounds obvious enough, but business naming and…

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Scoring the Perfect Brand Name

Scoring the Perfect Brand Name Published December 19, 2014 Phillip Davis President/CEOTungsten Branding How to know when you have a hit! If you are like most entrepreneurs, you’ve come face-to-face with this daunting challenge – finding a brand name that fully captures the essence of your company, product or service. You want it to inform,…

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Naming Your New Business — Five Steps to Branding Your Startup

Naming Your New Business — Five Steps to Branding Your Startup Published March 1, 2013 Phillip Davis President/CEOTungsten Branding Naming a new company can be a challenge. Here are five key points to help get it right. Every startup faces a common dilemma — what to call their budding new venture. It seems like a simple enough…

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Naming a Corporation

Naming a Corporation Published April 7, 2012 Phillip Davis President/CEOTungsten Branding 4 Strategies for Company Naming Success Corporation names form the cornerstone of a company’s brand strategy. They set the mood, tone, and personality of the organization. Typically the corporate name serves a more background, or supportive role than a consumer-facing service or product name. For example,…

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Naming a Financial Services Company

Naming a Financial Services Company Published March 8, 2012 Phillip Davis President/CEOTungsten Branding Three Branding Strategies for Creating a Solid Corporate Identity When it comes to finding the right company name, a lot depends on the industry sector and competitive landscape. For financial services companies, where credibility is a big concern, there is a fine line…

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Successful Naming Strategies for Consulting Companies

Successful Naming Strategies for Consulting Companies Published July 14, 2011 Phillip Davis President/CEOTungsten Branding Why settle with a last name? Use these three options for building an effective and timeless brand name! For consulting firms and other start up companies, few items are more important than the company brand name itself. Without a strong and…

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Naming a New Business? Itemize and Prioritize!

Naming a New Business? Itemize and Prioritize! Published June 23, 2010 Phillip Davis President/CEOTungsten Branding One of the most common refrains I hear when naming a new business is “I’ll know the right company name when I hear it.” That may or may not be true. It also may or may not be wise! Why…

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Is Your Company Brand Name an "Evergreen?"

Is Your Company Brand Name an “Evergreen”? Published March 24, 2010 Phillip Davis President/CEOTungsten Branding Great brands are like big pine trees, they work year around. I sometimes refer to these as “perennial” brand names, since they don’t have to be “replanted” every new season, or every time a company changes it products and/or services. What…

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