Brand Strategy

The Company Naming Process – Finding Your Key Ingredients

The Company Naming Process – Finding Your Key Ingredients Published January 7, 2015 Phillip Davis President/CEOTungsten Branding Establish Your Company Naming Criteria by Determining Your “Brand Recipe” The key to any successful company naming project hinges on having the right objectives in mind, in the right order. That sounds obvious enough, but business naming and…

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Scoring the Perfect Brand Name

Scoring the Perfect Brand Name Published December 19, 2014 Phillip Davis President/CEOTungsten Branding How to know when you have a hit! If you are like most entrepreneurs, you’ve come face-to-face with this daunting challenge – finding a brand name that fully captures the essence of your company, product or service. You want it to inform,…

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Building the Best Company Branding Strategy

Building the Best Company Branding Strategy Published March 12, 2014 Phillip Davis President/CEOTungsten Branding How to Build the Right Foundation for Your Company Brand If you were to ask most entrepreneurs, they would admit their success was not linear in fashion. They built their “original” company on a single product, service or idea that then morphed…

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The Three Keys to High-Growth Branding

The Three Keys to High-Growth Branding Published May 1, 2012 Phillip Davis President/CEOTungsten Branding How small start ups make big gains in a short time We’ve all witnessed it – the seemingly overnight success of some start ups that begs the question “what am I doing wrong here?” Is it the idea? The timing? The commitment? Why…

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5 Trademark Tips for Branding Your Company

5 Trademark Tips for Branding Your Company Published February 28, 2012 Phillip Davis President/CEOTungsten Branding Trademarking can be tricky — check out these five tips to help protect your brand identity This article outlines five key principles that business owners should be aware of when it comes to (i) staying out of trouble for trademark infringement,…

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5 SEO Strategies When Naming and Branding Your Company

Five SEO Strategies When Naming and Branding Your Company Published July 26, 2011 Phillip Davis President/CEOTungsten Branding Lots of factors go into a great company brand, first among them, the business name itself. For many aspiring entrepreneurs and internet start ups, the prime consideration is search engine optimization. Launching a new company on a limited budget requires…

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Brand Your Company to Improve Your Bottom Line!

Brand Your Company to Improve Your Bottom Line Published June 11, 2010 Phillip Davis President/CEOTungsten Branding Build Your Identity on Core Values for Enduring Financial Success Many business owners spend much of their time, money and energy promoting their products and services instead of building their brand image. If your main emphasis is on your product…

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