Brand Strategy

The Company Naming Process – Finding Your Key Ingredients

The key to any successful company naming project hinges on having the right objectives in mind, in the right order. That sounds obvious enough, but business naming and branding assignments often lose focus and direction because they lack a clear, prioritized list of brand criteria. I often compare this process to creating a recipe…

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Scoring the Perfect Brand Name

If you are like most entrepreneurs, you’ve come face-to-face with this daunting challenge – finding a brand name that fully captures the essence of your company, product or service. You want it to inform, educate, explain, and position your business, all while engaging the customer and making the name both memorable and “sticky.” In addition, it must also clear all trademark hurdles and have an available and matching .com domain name. You might also want it to start high in the alphabet and be shorter than eight letters. And no longer than two syllables.

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Building the Best Company Branding Strategy

If you were to ask most entrepreneurs, they would admit their success was not linear in fashion. They built their “original” company on a single product, service or idea that then morphed again and again over time. Many of these necessary adaptations  to the business model cause a company brand to become misaligned — the message seems outdated, outmoded and irrelevant. For an example, think Radio Shack… a company now light years from its original intent. To avoid this common pitfall, here are steps to ensure your brand has the right foundation from day one.

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The Three Keys to High-Growth Branding

We’ve all witnessed it – the seemingly overnight success of some start ups that begs the question “what am I doing wrong here?” Is it the idea? The timing? The commitment? Why do some companies transform into breakout brands, while others struggle along? In my 25 plus years of working with entrepreneurs and start ups, I noticed three similarities between the companies that skyrocket vs. the ones that sputter out. Here are three ingredients that will fortify your brand for immediate growth.

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5 Trademark Tips for Branding Your Company

Trademarking can be tricky — check out these five tips to help protect your brand identity
This article outlines five key principles that business owners should be aware of when it comes to (i) staying out of trouble for trademark infringement, and (ii) obtaining (and maintaining) exclusivity and reputation for their brands.

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5 SEO Strategies When Naming and Branding Your Company

Five SEO Strategies When Naming and Branding Your Company Published July 26, 2011 Phillip Davis President/CEOTungsten Branding Lots of factors go into a great company brand, first among them, the business name itself. For many aspiring entrepreneurs and internet start ups, the prime consideration is search engine optimization. Launching a new company on a limited budget requires…

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Brand Your Company to Improve Your Bottom Line!

Brand Your Company to Improve Your Bottom Line Published June 11, 2010 Phillip Davis President/CEOTungsten Branding Build Your Identity on Core Values for Enduring Financial Success Many business owners spend much of their time, money and energy promoting their products and services instead of building their brand image. If your main emphasis is on your product…

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