Brand Positioning

Rebranding vs. Repositioning

Rebranding vs. Repositioning Published December 20, 2012 Phillip Davis President/CEOTungsten Branding The right branding strategy makes all the difference As companies grow, product lines expand and market conditions change, business owners often find themselves with a company brand image that no longer reflects who they are or what they do. Perhaps they started in a…

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Dig A Deeper Well – How to Tap the Power of Your Brand Image

Dig A Deeper Well – How to Tap the Power of Your Brand Image Published July 23, 2015 Phillip Davis President/CEOTungsten Branding Many business owners sincerely believe they understand their company brand. They can describe it, quantify it and explain its place in the market. They can recount corporate history and accomplishments and detail future…

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Discover Your "Pivot Point" and Empower Your Brand

Discover Your “Pivot Point” and Empower Your Brand Published September 12, 2010 Phillip Davis President/CEOTungsten Branding One of the most common mistakes in company branding occurs when business owners tie their corporate identity to cyclical products and services vs. their key strengths and attributes. In other words, they become famous for what they do instead of…

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Reposition Your Company to Boost Your Bottom Line

Reposition Your Company to Reboot Your Bottom Line Published August 24, 2010 Phillip Davis President/CEOTungsten Branding Create a Brand Message Many business owners spend the majority of their time, money and energy promoting their products and services instead of building their brand message. If your main emphasis is on your product offerings, then you don’t have a brand,…

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