Brand Development

Naming A Medical Company

Naming a Medical Company Published August 11, 2017 Phillip Davis President/CEOTungsten Branding Naming a Medical Company Naming a medical company is no simple task. With the proliferation of innovation technologies, new businesses are constantly emerging on the scene, each with it’s own brand identity. Every new medical brand compresses the available “white space,” creating even…

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You have a company name, but do you have a brand story?

In the quest for the “perfect” company name, much of the focus centers on creativity, originality, descriptiveness, cleverness, and even domain availability. In reality, very little of this matters if you cannot get past the initial introduction, the “hello” portion of your brand message. A clever name is great, but if you cannot follow that name with a natural segue into a deeper story, the conversation will falter or completely stop.

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The Company Naming Process – Finding Your Key Ingredients

The Company Naming Process – Finding Your Key Ingredients Published January 7, 2015 Phillip Davis President/CEOTungsten Branding Establish Your Company Naming Criteria by Determining Your “Brand Recipe” The key to any successful company naming project hinges on having the right objectives in mind, in the right order. That sounds obvious enough, but business naming and…

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Building the Best Company Branding Strategy

Building the Best Company Branding Strategy Published March 12, 2014 Phillip Davis President/CEOTungsten Branding How to Build the Right Foundation for Your Company Brand If you were to ask most entrepreneurs, they would admit their success was not linear in fashion. They built their “original” company on a single product, service or idea that then morphed…

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The Three Keys to High-Growth Branding

The Three Keys to High-Growth Branding Published May 1, 2012 Phillip Davis President/CEOTungsten Branding How small start ups make big gains in a short time We’ve all witnessed it – the seemingly overnight success of some start ups that begs the question “what am I doing wrong here?” Is it the idea? The timing? The commitment? Why…

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Build Company Value By Building a Brand

Build Company Value by Building a Brand Published September 13, 2010 Phillip Davis President/CEOTungsten Branding Just what is proper branding worth to a new company or startup? It is really all that important? Is it just a name, and if so, why not use the employee suggestion box and simply give the winner a free lunch…

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Transform Your Business Name Into a Brand Name

Transform Your Business Name into a Brand Name Published August 25, 2010 Phillip Davis President/CEOTungsten Branding Build a Brand Image It’s easy to think that because you have a name, logo and tag line, that you have a brand. But corporate identity is just the first step in building a brand image. The company name, logo…

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Brand Your Company to Improve Your Bottom Line!

Brand Your Company to Improve Your Bottom Line Published June 11, 2010 Phillip Davis President/CEOTungsten Branding Build Your Identity on Core Values for Enduring Financial Success Many business owners spend much of their time, money and energy promoting their products and services instead of building their brand image. If your main emphasis is on your product…

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