TruZen Brand

Project Details

  • Brand Positioning
  • Brand Discovery
  • Brand Facilitation
  • Name Concepting
  • Company Name Creation
  • Tag Line Creation
  • Corporate Logo Design
  • Domain Name Acquisition

The Challenge: Naming a startup yoga business

When Christine Fox went in search of a new company name for her yoga studio, she wanted a name that captured the true essence of her business ideals. After weeks of endless attempts, she decided to turn on the light bulbs at Tungsten Branding to help provide some additional insight.

The Solution: Be the brand

Sometimes the answers to brand identity questions are hiding in plain sight. In this case, Christine's desire to be true to her herself, her clients and her business principles, while cultivating and nurturing a zen-like environment, lead to the simply expressed TruZen name. In keeping with the sense of balance, the TruZen name has a even 3/3 split. The name is just two syllables and only six letters in length. In addition, we were able to secure the exact matching .com domain name. In the end, TruZen was a true fit for this wellness based business. To find your brand chi, just call or email us today.

Christine Fox - Founder, TruZen

"Creating a name and logo was something I thought I could do by myself.  But it was so difficult and took me a long time to decide on something.  I decided to call Phil and I'm so glad I called on an expert.  As a result, every time I make a decision about the business, I always return back to the name and logo to remind me if a decision in line with my intention/mission.  Having a name, logo and tagline to express the heart of the business makes it easy for me to ensure that all I do reflects this.  This was the best decision I made.  Phil is so pleasant and easy to work with.  I felt comfortable expressing my thoughts and receiving his feedback as well.  Thank you!!!"   

Christine Fox
Founder - TruZen