The Challenge: Branding a financial services start up
When it comes to financial services branding, forming a trustworthy, reliable brand image is key to winning business. This trio of experienced industry veterans knew this - and turned to Tungsten to create a reputable name that captured the essence of their triple net lease investment platform.
The Solution: Invent a name that captures the essence
To convey the notion of "triple net" lease investing, and to provide a legacy hint to the three original founders, we turned to a "coined" or invented naming strategy. These types of names can work well if they contain morphemes or word parts that relate and tie back to some core attribute of the brand. That's why some invented names are better than others. In this case the "Tri" spoke to the trilogy of owners and the triple net nature of the business, while the "vanta" suffix spoke to the notion of "advantage" and "vantage point." By mixing these two complimentary concepts, a new and intuitive name was born. Naming a new financial services company can be a challenge, but with the right approach you can have a solid brand name that will serve your company for years to come.
"When forming our financial services company, we knew the branding component would be key to establishing our reputation as industry leaders in the triple net investment space. We turned to Tungsten Branding as they had a proven track record in creating customized company names that captured the essence of the business clients they served. The name Trivanta has proven to be a stellar example of their creative ability, communicating the mutual goal of all three partners to deliver best-in-class triple net investments. If there ever was an advantage when it comes to branding, it would be to have the Tungsten team on your side."
Mark Wheeler, Partner