triple20_showcase

Project Details

  • Brand Positioning
  • Brand Discovery
  • Brand Facilitation
  • Name Concepting
  • Company Name Creation
  • Tag Line Creation
  • Domain Name Acquisition
  • Corporate Logo Design
  • Custom Website Design

Why settle for a bull's eye when you can get a Triple 20?

The typical approach to playing darts is to throw everything at the middle of the board and hope for a bull’s eye. But as any good dart player knows, the highest score is not the middle of the pack, but slightly off center, strategically placed at the “Triple 20” rectangle. This name serves as a perfect metaphor for this consultant’s platform, one based on shifting the focus from the norm, aiming a different direction, and obtaining a higher score and better outcome. Bottom line? Targeted results win over traditional methodology and blindly throwing around in hopes of hitting something. The name scored big, helping the client get straight to the point.