Rebrand a bricks-and-mortar retail chain from a geographic-based identity to a national sounding brand.
When the owner of KansasSampler.com came to us, he had a good problem. Sales of his sports-based fan merchandise had climbed so steadily, he wanted to expand the concept to other markets -- specifically Texas. The problem? His then company name limited him to a single state and a handful of teams. He needed a name that would score big nationwide, excite his fan base and serve as a call-to-arms.
Combining the notions of a "rallying cry" and "rallying the troops," with the destination based word of "house" (can anyone say
Animal House or frat house?) provided just the right vibe for the fun and excitement that the brand exuded. The new name proved a big hit as the company continues to gain ground. What's more, Rally House provided a "naming architecture," allowing the sub brands of Rally House Kansas City and Rally House Texas. With this type of naming strategy in place, the company could now expand anywhere in the country. We, at Tungsten, feel proud to have played a part as we cheer on their successes. So next time you need to hit a home run, just look to the branding firm that knows how to light up the park!
Visit their website: www.rallyhouse.com