Transform a generic sounding company name into an innovative brand name.
Many companies start out with product based identities. Such was the case with Urethane Supply Company -- no guesswork about what they do, (at least not initially.) But as companies grow and evolve, they take on new products and services, or they pivot and pursue a new direction in the business. These literal and descriptive brand names become restrictive, outdated or even misleading.
The Solution: Create a company brand name that highlights a key attribute
If you are looking for a brighter way to illuminate your company brand, consider the many ways Tungsten can provide advanced branding strategies to meet your needs.
"We made the "official" name change date on March 1. We were worried that sales might be affected, and they were. March was our highest sales month ever, and April was our second highest month ever. Our fear and concerns about rebranding were unfounded.
There is still a LOT of work to do, mostly labels and literature, but so far, the rebranding has exceeded our expectations."