When Kathy Gruhn came to us for a name for her child development program, we wanted something that could serve as a long term brand. The result was My Baby Compass, a comprehensive guide for parents of both newborns and young toddlers. The name was meant to convey the notion of navigating a child’s development through those first crucial months of life. This soon-to-be published work has already received rave reviews. Look for more news about its release in the coming weeks. And if you’re looking for a great product brand name, we’ll steer you right!