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Project Details

  • Brand Positioning
  • Brand Discovery
  • Brand Facilitation
  • Company Name Creation
  • Tag Line Creation
  • Brand Collateral
  • Digital Identity

Growing a national brand from the “roots up”

If you’ve visited a Lowes or Home Depot lately, you’ve probably experienced Harmony… a national sod grass program with the goal of improving America’s outdoor living experience.

Team Tungsten spearheaded the brand’s development, positioning and implementation — from the initial logo design and tagline, to collateral materials and vehicle wraps.

In addition, we integrated the Harmony brand message throughout their digital web presence — from web development and social media pages, to an interactive mobile web strategy.

The results? A clear, compelling and consistent brand experience across all customer touch points, one that increases brand recall and equity, while ensuring continued growth.