Project Details

  • Brand Discovery
  • Name Concepting
  • Company Name Creation
  • Tag Line Creation
  • Corporate Logo Design
  • Domain Name Acquisition

The Challenge: 

This IT client specialized in the information/knowledge management business. Their primary focus centered on bringing clarity to legacy information systems. Our goal was to highlight their sense of insight, brilliance and expertise. The final result was Claricent… “See more. Know more. Do more.” The name now spotlights their core benefit and evokes the right emotional tone. When done correctly, invented names represent an effective  strategy for naming both IT and consulting companies.