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Project Details

  • Brand Positioning
  • Brand Discovery
  • Brand Facilitation
  • Name Concepting
  • Company Name Creation
  • Tag Line Creation
  • Domain Name Acquisition

Are you ready to howl at the moon?

If you have ever experienced raw, itchy skin you would immediately understand the appeal of a soothing solution that eased your discomfort. Naming this product/company was a whole new animal… it needed to reflect both the problem as well as the answer. The result was CalmCoyote, a lotion that soothed wild skin and tamed the beastly issue of unsightly irritations. CalmCoyote not only provided an iconic name, it also leveraged the linguistic appeal of alliteration. Have the two “C”s provided easy recall, much like Coca Cola, Dunkin’ Donuts and Bed, Bath & Beyond. In this case the name went way beyond, exceeding the client’s expectations while creating a brand filled with a healing formula and howling fun.