The Challenge: Naming an entire line of water heaters
The Solution: "Ex" marks the spot
TruDock - True Performance on Demand
Twin Titan - Double Your Confidence
Visit their website: www.hotwater.com
We are about to launch our product in the next few weeks. The A. O. Smith “Voltex” will be the name. We are also using “Effex” for our high efficiency gas model and “Cirrex” for our solar product line. Your work has been very instrumental in our new product portfolio, and everything is coming together very nicely. I’ve attached a print ad for reference. Thanks again for all of your input!
Vice President of Marketing