Brilliant branding for growing companies
Whether you’re just starting out, or rebranding an existing company, product or service, Tungsten Branding provides a comprehensive suite of branding services, customized to reflect your brilliance. From entrepreneurs and non-profits to consulting and technology companies, Tungsten Branding provides custom branding solutions to fit your industry.
Startup Branding
Building a new business requires a strong foundation. A key pillar for continued growth is a solid company brand identity. We construct names with your future in mind, to keep them relevant, timeless and working for years to come. And we provide the complete package, from name and tag line to domain name and logo design.
Name Development
Research, concepting, and rationale statements for each proposed brand name. Names presented in visual context for easy reference.
Tag Line Creation
Concepting and development of multiple tag lines/positioning statements based on company’s “pivot point” or core value proposition.
Logo Design
Creation of multiple treatments of the final name candidate(s), revisions and finalization of logo artwork in various file formats.
Domain Name Acquisition
Searching, researching, securing and registering matching, or closely matching, .com domain names for each name candidate.
Brand Collateral
Layout, design and final artwork files for corporate letterhead, envelope, business card and presentation materials.
Website Design
Creation of company web presence, customized to reflect the look and feel of the brand identity. Built on a CMS (Content Management System.)
Company Rebranding
Most companies start with a seed of an idea, only to outgrow their original brand “container.” With the addition of new products and services, an old company name can become limited, confining or misleading. We restore vitality to company brands by giving them a fresh identity with room to grow their business.
Discovery / Positioning
Initial meeting and discussion phase to review project history and to determine brand voice, criteria and objectives.
Name & Tag Line Development
Research, concepting, and rationale statements for each proposed brand name. Names presented in visual context for easy reference.
Domain Name Acquisition
Searching, researching, securing and registering matching, or closely matching, .com domain names for each name candidate.
Trademark Research
Preliminary search of the USPTO.gov data base for exact matching company or product names. Comprehensive research also available.
Brand Collateral
Layout, design and final artwork files for corporate letterhead, envelope, business card and presentation materials.
Website Design
Creation of company web presence, customized to reflect the look and feel of the brand identity. Built on a CMS (Content Management System.)
Franchise Branding
Creating a brand name for a franchise requires extra special treatment. Why? Because franchise brand names need to connect with multiple audiences, from the potential franchisee to the end user. They also require extensive trademark screening and have the matching .com domain name. We can do all that.
Discovery / Postitioning
Initial meeting and discussion phase to review project history and to determine brand voice, criteria and objectives.
Naming Strategy
Discussion and identification of the most suitable naming strategies to utilize in creating the company or product brand name.
Brand Development
Research, concepting, and rationale statements for each proposed brand name. Names presented in visual context for easy reference.
Federal Trademark Research
Comprehensive search of federal, state and local governmental databases for exact and closely matching marks.
Domain Name Acquisition
Searching, researching, securing and registering matching, or closely matching, .com domain names for each name candidate.
Brand Collateral Design
Implementation of branding elements into the full spectrum of marketing and collateral pieces to establish a cohesive look and feel.
Product Branding
With so much competition in the marketplace, a product name needs to speak for itself in a way that differentiates it from all others in its space. We invent names that are creative, unique and intuitive – ones that define their category and lend themselves to future brand extensions. The result? Product names that truly shine.
Competitive Analysis
Research, review and discussion of pre-existing names and brands in a given industry sector for use in establish the brand criteria.
Name Development
Research, concepting, and rationale statements for each proposed brand name. Names presented in visual context for easy reference.
Slogan / Pitch
Concepting and development of multiple tag lines/positioning statements based on company’s “pivot point” or core value proposition.
Logo Design
Creation of multiple treatments of the final name candidate(s), revisions and finalization of logo artwork in various file formats.
Trademark Research
Preliminary search of the USPTO.gov data base for exact matching company or product names. Comprehensive research also available.
Graphic / Package Design
Implementation of branding elements into the full spectrum of marketing and collateral pieces to establish a cohesive look and feel.
Sub Branding
Whether you are creating a new division for your company, a new service offering, or an entire naming strategy for your current product line, we provide smart branding solutions customized to compliment your parent brand. A solid, intuitive sub-branding strategy strengthens, supports and clarifies your overall brand message.
Discovery / Postitioning
Initial meeting and discussion phase to review project history and to determine brand voice, criteria and objectives.
Naming Strategy
Discussion and identification of the most suitable naming strategies to utilize in creating the company or product brand name.
Name Development
Research, concepting, and rationale statements for each proposed brand name. Names presented in visual context for easy reference.
Trademark Research
Preliminary search of the USPTO.gov data base for exact matching company or product names. Comprehensive research also available.
Brand Design
Implementation of branding elements into the full spectrum of marketing and collateral pieces to establish a cohesive look and feel.
Domain Name Acquisition
Searching, researching, securing and registering matching, or closely matching, .com domain names for each name candidate.