Improve Your Image and Your Bottom Line When asked, most business owners will admit that their companies have changed, adapted and evolved over time, to better serve their clients needs. These natural course corrections will…
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When Kathy Gruhn came to us for a name for her child development program, we wanted something that could serve as a long term brand. The result was My Baby Compass, a comprehensive guide for…
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One of the most common refrains I hear when naming a new business is “I’ll know the right company name when I hear it.” That may or may not be true. It also may or…
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Be sure to vote now through June 30th, 2010 for a $20,000 corporate branding makeover for America’s most deserving non-profit charity. Here are the four finalists! MISSSEY Missey is one of a few organizations in…
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Many business owners spend much of their time, money and energy promoting their products and services instead of building their brand image. If your main emphasis is on your product offerings, then you don’t have…
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Optimizing your brand message can maximum your web exposure if carefully planned and executed.…
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You read it right! From now until April 30th, Tungsten Branding will be receiving nominations for a complete brand makeover for America’s most deserving charity. To qualify, it must be a 501c corporation with a…
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Great brands are like big pine trees, they work year around. I sometimes refer to these as “perennial” brand names, since they don’t have to be “replanted” every new season, or every time a company…
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If a picture is truly worth one thousand words, then what better way to convey your corporate brand than with a metaphor? The hyperinflation of news and information requires branding strategies that disrupt, “stick,” and…
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When companies face a public relations crises, it’s easy to overlook the effects it has on the various brand messages. But if not monitored carefully, they can have the reverse effect. Take the recent example…
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