The Benefits of Rebranding Your Company

Improve Your Image and Your Bottom Line When asked, most business owners will admit that their companies have changed, adapted and evolved over time, to better serve their clients needs. These natural course corrections will… Read More

Branding Your Book Series

When Kathy Gruhn came to us for a name for her child development program, we wanted something that could serve as a long term brand. The result was My Baby Compass, a comprehensive guide for… Read More

Naming a New Business? Itemize and Prioritize!

One of the most common refrains I hear when naming a new business is “I’ll know the right company name when I hear it.” That may or may not be true. It also may or… Read More

Cast Your Vote! $20,000 Non-Profit Corporate Branding Makeover Finalists Announced

Be sure to vote now through June 30th, 2010 for a $20,000 corporate branding makeover for America’s most deserving non-profit charity. Here are the four finalists! MISSSEY Missey is one of a few organizations in… Read More

Brand Your Company to Improve Your Bottom Line!

Many business owners spend much of their time, money and energy promoting their products and services instead of building their brand image. If your main emphasis is on your product offerings, then you don’t have… Read More

Optimize Your Brand Message for Maximum Web Exposure

Optimizing your brand message can maximum your web exposure if carefully planned and executed.… Read More

Nominate Your Favorite Charity for a Free Branding Makeover!

You read it right! From now until April 30th, Tungsten Branding will be receiving nominations for a complete brand makeover for America’s most deserving charity. To qualify, it must be a 501c corporation with a… Read More

Is Your Company Brand Name an "Evergreen?"

Great brands are like big pine trees, they work year around. I sometimes refer to these as “perennial” brand names, since they don’t have to be “replanted” every new season, or every time a company… Read More

Why Metaphors Make Great Company Brand Names

If a picture is truly worth one thousand words, then what better way to convey your corporate brand than with a metaphor? The hyperinflation of news and information requires branding strategies that disrupt, “stick,” and… Read More

Should Toyota put the brakes on its "Moving Forward" tag line?

When companies face a public relations crises, it’s easy to overlook the effects it has on the various brand messages. But if not monitored carefully, they can have the reverse effect. Take the recent example… Read More