Build Company Value By Building a Brand

By Phil Davis | Sep 13, 2010 | 0 Comments

Build Company Value by Building a Brand Published September 13, 2010 Phillip Davis President/CEOTungsten Branding Just what is proper branding worth to a new company or startup? It is really all that important? Is it just a name, and if so, why not use the employee suggestion box and simply give the winner a free lunch…

The Power of Brand Filters – Tips for Better Company and Product Naming

By Phil Davis | Sep 13, 2010 | 0 Comments

The Power of Brand Filters – Tips for Better Company and Product Naming Published September 13, 2010 Phillip Davis President/CEOTungsten Branding Each week frustrated business owners call me, exhausted from their latest company naming marathon. They’ve spent dozens, (if not hundreds) of hours in valuable staff time churning out endless lists of ideas, suggestions, brainstorms, etc.…

How to Keep Your Company Branding Current (And Profitable!)

By Phil Davis | Sep 13, 2010 | 0 Comments

How to Keep Your Company Branding Current and Profitable Published September 13, 2010 Phillip Davis President/CEO Tungsten Branding The one constant in business is change. Nearly every product, service or solution gets replaced by something newer, better, and “different-er” than before. Take mobile texting for example. All three of my teenagers live on it, spelling…

Down Times? Use Them to Clarify Your Company’s Message!

By Phil Davis | Sep 13, 2010 | 0 Comments

Down Times? Use Them to Clarify Your Company’s Message Published September 13, 2010 Phillip Davis President/CEOTungsten Branding So perhaps these aren’t the best economic times. Business is off and you’re feeling a bit frantic. You wonder if you should slash prices across the board, make new offers, lay off staff, or just hibernate until next…

Nine Resolutions to Build Your Brand and Your Business

By Phil Davis | Sep 13, 2010 | 0 Comments

Nine Resolutions to Build Your Brand and Your Business Published September 13, 2010 Phillip Davis President/CEOTungsten Branding After the wild ride that was ’08, many business owners are asking themselves just where to invest their time, energy and money in the new year. From dealing with hundreds of business owners each year, here are a few…

Is Your Company Identity Killing You?

By Phil Davis | Sep 13, 2010 | 0 Comments

Is Your Company Identity Killing You? Published September 13, 2010 Phillip Davis President/CEOTungsten Branding Who are you? Central to the business of naming and branding is the core issue of identity. And never has this issue been more relevant than in the past several months. Most of the time we give our identity, both corporately and…

How to Brand Your Business Like the Pros!

By Phil Davis | Sep 13, 2010 | 0 Comments

How to Build Your Small Business Like the Pros Published September 13, 2010 Phillip Davis President/CEOTungsten Branding Branding a small business or start up can have it’s share of challenges — the two biggest ones being lack of money and know-how. Here are some inside tips from a branding expert on how you can do the…

Discover Your "Pivot Point" and Empower Your Brand

By Phil Davis | Sep 12, 2010 | 0 Comments

Discover Your “Pivot Point” and Empower Your Brand Published September 12, 2010 Phillip Davis President/CEOTungsten Branding One of the most common mistakes in company branding occurs when business owners tie their corporate identity to cyclical products and services vs. their key strengths and attributes. In other words, they become famous for what they do instead of…

Magnetize Your Brand and Attract More Customers

By Phil Davis | Aug 25, 2010 | 0 Comments

Magnetize Your Brand and Attract More Customers Published August 25, 2010 Phillip Davis President/CEOTungsten Branding Utilize the laws of nature What makes a company brand magnetic — one that effortlessly attracts customers, revenue, media attention and employees alike? A quick examination of the laws of nature will reveal the answers. Forces such as magnetism and gravity,…

Transform Your Business Name Into a Brand Name

By Phil Davis | Aug 25, 2010 | 0 Comments

Transform Your Business Name into a Brand Name Published August 25, 2010 Phillip Davis President/CEOTungsten Branding Build a Brand Image It’s easy to think that because you have a name, logo and tag line, that you have a brand. But corporate identity is just the first step in building a brand image. The company name, logo…

Reposition Your Company to Boost Your Bottom Line

By Phil Davis | Aug 24, 2010 | 0 Comments

Reposition Your Company to Reboot Your Bottom Line Published August 24, 2010 Phillip Davis President/CEOTungsten Branding Create a Brand Message Many business owners spend the majority of their time, money and energy promoting their products and services instead of building their brand message. If your main emphasis is on your product offerings, then you don’t have a brand,…

The Benefits of Rebranding Your Company

By Phil Davis | Aug 15, 2010 | 0 Comments

Benefits of Rebranding Your Company Published August 15, 2010 Phillip Davis President/CEO Tungsten Branding Improve Your Image and Your Bottom Line When asked, most business owners will admit that their companies have changed, adapted and evolved over time, to better serve their clients needs. These natural course corrections will often lead to entirely new products and…

Naming a New Business? Itemize and Prioritize!

By Phil Davis | Jun 23, 2010 | 0 Comments

Naming a New Business? Itemize and Prioritize! Published June 23, 2010 Phillip Davis President/CEOTungsten Branding One of the most common refrains I hear when naming a new business is “I’ll know the right company name when I hear it.” That may or may not be true. It also may or may not be wise! Why…

Cast Your Vote! $20,000 Non-Profit Corporate Branding Makeover Finalists Announced

By Phil Davis | Jun 16, 2010 | 0 Comments

Be sure to vote now through June 30th, 2010 for a $20,000 corporate branding makeover for America’s most deserving non-profit charity. Here are the four finalists! MISSSEY Missey is one of a few organizations in this country that work with and on the behalf of commercially sexually exploited minors. Los Alamitos Youth Center, Inc. Los…

Brand Your Company to Improve Your Bottom Line!

By Phil Davis | Jun 11, 2010 | Comments Off on Brand Your Company to Improve Your Bottom Line!

Brand Your Company to Improve Your Bottom Line Published June 11, 2010 Phillip Davis President/CEOTungsten Branding Build Your Identity on Core Values for Enduring Financial Success Many business owners spend much of their time, money and energy promoting their products and services instead of building their brand image. If your main emphasis is on your product…

Optimize Your Brand Message for Maximum Web Exposure

By Phil Davis | May 10, 2010 | 0 Comments

Optimizing your brand message can maximum your web exposure if carefully planned and executed.

Nominate Your Favorite Charity for a Free Branding Makeover!

By Phil Davis | Mar 31, 2010 | 0 Comments

You read it right! From now until April 30th, Tungsten Branding will be receiving nominations for a complete brand makeover for America’s most deserving charity. To qualify, it must be a 501c corporation with a compelling mission that benefits the most people possible. The bright minds here at Tungsten will sort through the nominations and…

Is Your Company Brand Name an "Evergreen?"

By Phil Davis | Mar 24, 2010 | 0 Comments

Is Your Company Brand Name an “Evergreen”? Published March 24, 2010 Phillip Davis President/CEOTungsten Branding Great brands are like big pine trees, they work year around. I sometimes refer to these as “perennial” brand names, since they don’t have to be “replanted” every new season, or every time a company changes it products and/or services. What…

Why Metaphors Make Great Company Brand Names

By Phil Davis | Mar 15, 2010 | 0 Comments

Why Metaphors Make Great Company Brand Names Published March 15, 2010 Phillip Davis President/CEOTungsten Branding Picture the Perfect Business Name If a picture is truly worth one thousand words, then what better way to convey your corporate brand than with a metaphor? The hyperinflation of news and information requires branding strategies that disrupt, “stick,” and convey…

Should Toyota put the brakes on its "Moving Forward" tag line?

By Phil Davis | Mar 11, 2010 | 0 Comments

Should Toyota Put the Brakes on its “Moving Forward” Tagline? Published March 11, 2010 Phillip Davis President/CEOTungsten Branding When companies face a public relations crises, it’s easy to overlook the effects it has on the various brand messages. But if not monitored carefully, they can have the reverse effect. Take the recent example of Accenture’s removal…