So just as the advent of superhighways changed the epicenter of consumption from downtowns to mega malls, the emerging mobile age will shift us from desktops shoppers to real time buyers.…
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There comes a time in the life cycle of many established businesses when the owner wonders if the original company name might be doing more harm than good. But how can one know for sure?…
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Great branding can often improve a new company's chances of survival by enhancing its identity and improving its clarity.…
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When creating a new company, product or service, many entrepreneurs treat the naming of their business as an afterthought or final detail that needs nailing down before the big launch. With this thinking, the success…
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Trying to name a company is no simple task. But with the right budget, expert help is available.…
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I’ve had the good fortune to speak to a number of business groups for the past several months on the subject of “Brilliant Branding.” From all the interactions, I gleaned an important insight… Branding is…
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How good are you at telling a story? Not so hot? Well then it’s time to brush up and hone that skill because your business, every business, is basically a story. And how well you…
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Many business owners sincerely believe they understand their company brand. They can describe it, quantify it and explain its place in the market. They can recount corporate history and accomplishments and detail future plans and…
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When Cingular decided to create a cellular phone for young children, they needed a name that would resonate with both them and their parents. The result was Firefly – a name that not only fits…
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Just what is a name worth to a new company? It is really all that important? And why not use the employee suggestion box and simply give the winner a free lunch or a day…
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