Seven Signs It’s Time to Rebrand Your Company

By Phil Davis | Feb 9, 2012 | 0 Comments

Seven Signs it’s Time to Rebrand Your Comapany Published February 9, 2012 Phillip Davis President/CEOTungsten Branding Is Your Business Name Causing More Harm Than Good? Here’s How You Can Know… There comes a time in the life cycle of many established businesses when the owner wonders if the original company name might be doing more harm…

Is Your Company Brand a Homebody?

By Phil Davis | Oct 17, 2011 | 0 Comments

Is Your Company Brand a Homebody? Published October 17, 2011 Phillip Davis President/CEOTungsten Branding Remember the good old days when you could curl up on your company home page and wait for customers to drop by? Sure, you may have had to buy a few Google Adwords here and there, but with the right SEO and…

Qwikster: 5 Lessons When Rebranding a Company

By Phil Davis | Sep 20, 2011 | 0 Comments

Qwikster — Five Lessons When Rebranding a Company Published September 20, 2011 Phillip Davis President/CEOTungsten Branding The backlash at Netflix’s new company name borders on hysterical. Brand loyalty can “qwikly” turn to brand hatred when these five business rebranding rules are ignored…   1. A company name change should be prompted by need Most successful rebrands…

Does Your Brand Have a Voice in Social Media? 5 Keys to Online Success

By Phil Davis | Aug 1, 2011 | 0 Comments

Does Your Brand Have a Voice in Social Media? Published August 1, 2011 Phillip Davis President/CEOTungsten Branding Five Keys to Online Success  For most savvy marketers, social media has grown from a curiosity to a vital component of their online strategy. According to a survey conducted by Regus, nearly 50% of U.S. based businesses use some…

How to Reach Your Mobile Customer Using QR Codes

By Phil Davis | Jul 28, 2011 | 0 Comments

How to Reach Your Mobile Customer Using QR Codes Published July 28, 2011 Phillip Davis President/CEOTungsten Branding If you’ve seen a multitude of those quirky black and white boxes that look like a cross between a bar code and a Rorschach test, you are not alone. They’ve popped up on everything from plant containers to pet food.…

5 SEO Strategies When Naming and Branding Your Company

By Phil Davis | Jul 26, 2011 | 0 Comments

Five SEO Strategies When Naming and Branding Your Company Published July 26, 2011 Phillip Davis President/CEOTungsten Branding Lots of factors go into a great company brand, first among them, the business name itself. For many aspiring entrepreneurs and internet start ups, the prime consideration is search engine optimization. Launching a new company on a limited budget requires…

Successful Naming Strategies for Consulting Companies

By Phil Davis | Jul 14, 2011 | 4 Comments

Successful Naming Strategies for Consulting Companies Published July 14, 2011 Phillip Davis President/CEOTungsten Branding Why settle with a last name? Use these three options for building an effective and timeless brand name! For consulting firms and other start up companies, few items are more important than the company brand name itself. Without a strong and…

Your Brand Is Your Promise (What Are You Promising?)

By Phil Davis | Jun 5, 2011 | 0 Comments

Your Brand Is Your Promise (What Are You Promising?) Published June, 5 2011 Phillip Davis President/CEOTungsten Branding When people mention the word “brand” they usually mean a well-known, well-defined company. That’s why consumers frequently mention names like Target, Rolex, Apple, BMW and others who have done an excellent job in crafting an image and sticking with…

Dyson Does It Again!

By Phil Davis | Jun 5, 2011 | 0 Comments
Dyson groom tool

Dyson Does It Again! Published June 5, 2011 Phillip Davis President/CEOTungsten Branding It used to be that Apple and perhaps 3M owned the mental space for innovation. But Dyson is now joining the pack. Not satisfied to stop with their game changing vacuum cleaner technology, they continue to tweak and improve the add on features. The…

The Three Keys to a Successful Brand Strategy

By Phil Davis | Jun 2, 2011 | 0 Comments

The Three Keys to a Successful Brand Strategy Published June 2, 2011 Phillip Davis President/CEO Tungsten Branding Most business owners know enough about the power of effective branding to know they want it – they’re just not sure what “it” is. To make better sense of the mysterious subject of branding, here are the three…

Brilliant Brand of the Week — Sole Society

By Phil Davis | Jun 1, 2011 | 0 Comments

When it comes to putting your best foot forward, you can’t do much better than this high stepping brand name. Sole Society works on so many levels. It contains a hint of it’s industry in the name, “sole,” establishing a toehold in the consumer’s mind. “Society” makes it sounds both inclusive and exclusive. It conveys…

Does Your Brand Have a Voice?

By Phil Davis | May 24, 2011 | 0 Comments

Does Your Brand Have a Voice? Published May 24, 2011 Phillip Davis President/CEOTungsten Branding Gone are the days when companies could hide behind a few carefully crafted collateral pieces as their main form of expression. (e.g. “Here, take one of our brochures.”) With the advent of the internet, blogging, YouTube, podcasting and a plethora of social…

Is Your Brand Mobile Ready?

By Phil Davis | May 11, 2011 | 0 Comments

Is Your Brand Mobile Ready? Published May 11, 2011 Phillip Davis President/CEOTungsten Branding It seems that every ten to twenty years a game changer emerges in the market place. At first it may seem innocuous, even trendy or “geeky.” For those Gen Y and above, the Internet went from novelty to center stage in a matter…

Branding and the Coming Mobile Marketing Revolution

By Phil Davis | Jan 26, 2011 | 0 Comments

So just as the advent of superhighways changed the epicenter of consumption from downtowns to mega malls, the emerging mobile age will shift us from desktops shoppers to real time buyers.

Does Professional Branding Ensure a Successful Start Up?

By Phil Davis | Dec 6, 2010 | 0 Comments

Great branding can often improve a new company’s chances of survival by enhancing its identity and improving its clarity.

Branding Strategy: Do You Have a Handle on Your Company Name?

By Phil Davis | Nov 30, 2010 | 0 Comments

Branding Strategy: Do You Have a Handle on Your Company Name? Published November 30, 2010 Phillip Davis President/CEOTungsten Branding When creating a new company, product or service, many entrepreneurs treat the naming of their business as an afterthought or final detail that needs nailing down before the big launch. With this thinking, the success of a…

Owning a Business is not the Same as Building a Brand

By Phil Davis | Oct 18, 2010 | 0 Comments

Owning a Business is not the Same as Building a Brand Published October 18, 2010 Phillip Davis President/CEOTungsten Branding Brilliant Branding I’ve had the good fortune to speak to a number of business groups for the past several months on the subject of “Brilliant Branding.” From all the interactions, I gleaned an important insight… Branding is…

The Power of Storytelling to Build a Better Brand

By Phil Davis | Sep 13, 2010 | 0 Comments

The Power of Storytelling to Build a Better Brand Published September 13, 2010 Phillip Davis President/CEOTungsten Branding Telling the story of your business How good are you at telling a story? Not so hot? Well then it’s time to brush up and hone that skill because your business, every business, is basically a story. And how…

Dig A Deeper Well – How to Tap the Power of Your Brand Image

By Phil Davis | Sep 13, 2010 | 0 Comments

Dig A Deeper Well – How to Tap the Power of Your Brand Image Published July 23, 2015 Phillip Davis President/CEOTungsten Branding Many business owners sincerely believe they understand their company brand. They can describe it, quantify it and explain its place in the market. They can recount corporate history and accomplishments and detail future…

Organic Naming – Creating Company and Product Names With Deep Roots

By Phil Davis | Sep 13, 2010 | 0 Comments

Organic Naming – Creating Company and Product Names with Deep Roots Published September 13, 2010 Phillip Davis President/CEO Tungsten Branding What’s in a name? When Cingular decided to create a cellular phone for young children, they needed a name that would resonate with both them and their parents. The result was Firefly – a name that…