It used to be that Apple and perhaps 3M owned the mental space for innovation. But Dyson is now joining the pack. Not satisfied to stop with their game changing vacuum cleaner technology, they continue to tweak and improve the add on features. The latest and greatest is their Dyson grooming tool. I saw this…
Most business owners know enough about the power of effective branding to know they want it – they’re just not sure what “it” is. To make better sense of the mysterious subject of branding, here are the three key components of any successful brand strategy. 1. Establish the core brand message Rather than start with…
When it comes to putting your best foot forward, you can’t do much better than this high stepping brand name. Sole Society works on so many levels. It contains a hint of it’s industry in the name, “sole,” establishing a toehold in the consumer’s mind. “Society” makes it sounds both inclusive and exclusive. It conveys…
Gone are the days when companies could hide behind a few carefully crafted collateral pieces as their main form of expression. (e.g. “Here, take one of our brochures.”) With the advent of the internet, blogging, YouTube, podcasting and a plethora of social media., companies are now expected to talk, (and talk, and talk!) But this…
It seems that every ten to twenty years a game changer emerges in the market place. At first it may seem innocuous, even trendy or “geeky.” For those Gen Y and above, the Internet went from novelty to center stage in a matter of a few short years. Within the Internet, Facebook and social…
So just as the advent of superhighways changed the epicenter of consumption from downtowns to mega malls, the emerging mobile age will shift us from desktops shoppers to real time buyers.
There comes a time in the life cycle of many established businesses when the owner wonders if the original company name might be doing more harm than good. But how can one know for sure? Maybe it’s just the economy, or the competition, or a change in staff? Well now there’s a gage, a metric,…
Great branding can often improve a new company’s chances of survival by enhancing its identity and improving its clarity.
When creating a new company, product or service, many entrepreneurs treat the naming of their business as an afterthought or final detail that needs nailing down before the big launch. With this thinking, the success of a new business hinges entirely on the business model and the plan of action, with little value placed on…
Trying to name a company is no simple task. But with the right budget, expert help is available.